Staff Experience Designer

Instacart
Ontario, Alberta, British Columbia, Nova Scotia
Workplace: RemoteFull timeCAD 198,000 - 209,000 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 15+ yearsSkills: ["Communications","Strategic storytelling","Art direction","Collaboration","Mentoring"]

Lead end-to-end experience design for a personalized, in-app online grocery journey across consumer touchpoints. Craft briefs, narrative and value propositions, experience frameworks, and information architecture, codifying principles into scalable patterns. Use AI-assisted prototyping and collaborate with Product, Engineering, Marketing, Brand, Data Science, and Research to improve conversion, retention, and long-term loyalty while strengthening customer trust.

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FursaFursa
Instacart
Instacart
1 month ago

Staff Experience Designer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead end-to-end experience design for a personalized, in-app online grocery journey across consumer touchpoints. Craft briefs, narrative and value propositions, experience frameworks, and information architecture, codifying principles into scalable patterns. Use AI-assisted prototyping and collaborate with Product, Engineering, Marketing, Brand, Data Science, and Research to improve conversion, retention, and long-term loyalty while strengthening customer trust.
Location: Ontario, Alberta, British Columbia, Nova Scotia
Workplace: Remote
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Mid level

Key Responsibilities

  • •Drive and lead highly personalized end-to-end experiences across consumer-facing products for the online grocery journey.
  • •Lead experience design briefs across all surfaces and modalities, including agentic conversational interfaces.
  • •Craft narratives, naming, and value propositions, producing artifacts such as strategy docs, flows, storyboards, and internal decks.
  • •Define and own experience frameworks for key journeys (first 3 orders, repeat patterns, subscription adoption, household management).
  • •Codify experiential principles and translate them into scalable patterns, content hierarchies, and interaction rules; use AI-assisted prototyping and collaborate with Research.

Pay and Benefits

Salary: CAD 198,000 - 209,000 annually
Equity and Bonus:Equity

Key Requirements

  • •15+ years designing consumer-facing digital products and end-to-end experiences across web and mobile, with a portfolio covering complex, multi-step journeys.
  • •Demonstrated fluency in at least two design languages (content design, UX/product design, visual design, design strategy, or design research) and strong cross-disciplinary collaboration.
  • •Proven ability partnering with product and business leaders to direct multiple design disciplines through briefs, iteration, testing, executive reviews, and launches.
  • •Strong understanding of design system detail and how to create continuity, consistency, cohesion, comprehension, and brand differentiation.
  • •Fluency in Google Slides and Figma, with interest in additional design or generative tools including Claude Code, Loveable, Cursor, and ChatGPT.
Experience:15+ yearsGroceryE-commerceMarketplacesCPGMembership/subscription
Skills:CommunicationsStrategic storytellingArt directionCollaborationMentoring
Languages:English
Tech Stack:FigmaGoogle SlidesClaude CodeLoveableCursorChatGPT

Company Brief

Instacart
Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn