Integrated Campaigns Manager - Stablecoins, Crypto, and Bridge

Stripe
United States
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningSkills: ["Communication","Presentation","Cross-functional collaboration","Analytics","Leadership"]

Own integrated campaign strategies and playbooks for stablecoin and crypto products, including Bridge. Lead a large global, cross-functional workstream to plan, localize, and deliver activations across digital, web, email, events, and more. Partner with product marketing, content/editorial, comms, and regional teams to create campaign materials and measure performance against acquisition, engagement, and pipeline goals. Use analytics to track results and continuously improve outreach and impact.

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FursaFursa
Stripe
Stripe
4 weeks ago

Integrated Campaigns Manager - Stablecoins, Crypto, and Bridge

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own integrated campaign strategies and playbooks for stablecoin and crypto products, including Bridge. Lead a large global, cross-functional workstream to plan, localize, and deliver activations across digital, web, email, events, and more. Partner with product marketing, content/editorial, comms, and regional teams to create campaign materials and measure performance against acquisition, engagement, and pipeline goals. Use analytics to track results and continuously improve outreach and impact.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Own overall campaign strategy and plan for stablecoin and crypto products (including Bridge), driving a global cross-functional activation workstream.
  • •Partner with comms, product marketing, channel teams, regional/field marketing, partner marketing, and sales teams to define and implement campaigns.
  • •Work with regional marketing to ensure local relevance and advise on campaign delivery.
  • •Deliver campaigns across multi-channel tactics including digital, web, email, online events, direct mail, social, events, and sales plays.
  • •Track, analyze, and report campaign performance metrics focused on lead generation, pipeline, and target account penetration, sharing learnings for continuous improvement.

Key Requirements

  • •8+ years of enterprise B2B marketing experience across integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing with increasing scope.
  • •Exceptional knowledge of the fintech industry landscape, trends, and technology.
  • •Proven expertise partnering with regional marketing and sales teams to build, grow, and develop pipeline.
  • •Strong analytical skills to build, interpret, and adjust measurement tools and data.
  • •Exceptional presentation, writing, and communication skills for executive stakeholders.
Experience:FintechB2BIntegrated marketingContent marketingAccount-based marketingPaymentsCrypto
Skills:CommunicationPresentationCross-functional collaborationAnalyticsLeadership

Company Brief

Stripe
Provides payment processing APIs and financial infrastructure for internet businesses. Powers online payments for millions of companies from startups to Fortune 500s.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2010
Glassdoor
Glassdoor: 4.2
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