Content & SEO Marketing Specialist

Wati
Hong Kong
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 1-2 yearsSkills: ["Detail-oriented","Creativity","Data-driven thinking","Human editing","Critical thinking","Organization"]

Own the “final mile” of organic growth by formatting, uploading, and publishing SEO-focused blog posts and landing pages in WordPress/Webflow. Execute on-page SEO and support off-page efforts through keyword research, competitor analysis, and ongoing content updates that protect rankings. Monitor and fix basic technical issues to maintain site health, while using AI to accelerate research and outlining and applying human editing for high-quality outputs.

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FursaFursa
Wati
Wati
4 months ago

Content & SEO Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Own the “final mile” of organic growth by formatting, uploading, and publishing SEO-focused blog posts and landing pages in WordPress/Webflow. Execute on-page SEO and support off-page efforts through keyword research, competitor analysis, and ongoing content updates that protect rankings. Monitor and fix basic technical issues to maintain site health, while using AI to accelerate research and outlining and applying human editing for high-quality outputs.
Location: Hong Kong
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage the final-mile publishing process by formatting, uploading, and publishing blog posts and landing pages via WordPress/Webflow.
  • •Execute on-page SEO strategy and support off-page SEO efforts.
  • •Conduct keyword research and competitor research to identify long-tail opportunities and content gaps for the editorial calendar.
  • •Maintain and refresh legacy content with new data, visuals, and optimized keywords to sustain rankings and relevance.
  • •Monitor and address basic technical site health issues as a first line of defense.

Key Requirements

  • •1-2 years hands-on experience in content marketing, SEO, or digital marketing execution.
  • •Comfort writing compelling headlines and using spreadsheets to analyze keyword data.
  • •Familiarity with SEO intelligence tools (Ahrefs, Semrush, Ubersuggest) and Google Search Console.
  • •Ability to use AI as an accelerator while applying human editing and critical thinking for final content.
  • •Experience publishing content inside a CMS (WordPress, Webflow, or HubSpot) and managing a strict publishing schedule.
Experience:1-2 yearsContent marketingSEODigital marketing
Skills:Detail-orientedCreativityData-driven thinkingHuman editingCritical thinkingOrganization
Tech Stack:WordPressWebflowHubSpotCMSAhrefsSemrushUbersuggestGoogle Search ConsoleSpreadsheets

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn