Marketing Manager

Tyson Foods
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical skills","Cross-functional leadership","Influencing without authority","Budget management","Agency management"]

Translate brand strategy into day-to-day marketing plans, campaigns, and cross-functional deliverables for a brand portfolio. Own brand positioning evolution with consumer/insight synthesis, manage campaign execution from timelines through approvals, and track brand performance against KPIs. Serve as the connective link across creative, media, shopper marketing, social, and digital to ensure consistent brand experiences and accountable agency partnerships. Support brand planning and budget stewardship to drive growth and innovation launches.

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Tyson Foods
Tyson Foods
2 days ago

Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Translate brand strategy into day-to-day marketing plans, campaigns, and cross-functional deliverables for a brand portfolio. Own brand positioning evolution with consumer/insight synthesis, manage campaign execution from timelines through approvals, and track brand performance against KPIs. Serve as the connective link across creative, media, shopper marketing, social, and digital to ensure consistent brand experiences and accountable agency partnerships. Support brand planning and budget stewardship to drive growth and innovation launches.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Partner with the Senior Manager to own and evolve brand strategy, including purpose, positioning, target consumer definition, and differentiation.
  • •Synthesize quantitative and qualitative consumer data to identify unmet needs and trends, translating insights into positioning, innovation, and go-to-market strategy.
  • •Manage day-to-day execution of marketing campaigns and brand initiatives, including timelines, deliverables, approvals, and stakeholder coordination.
  • •Track brand health and campaign performance against KPIs, preparing regular performance reports and identifying areas needing attention.
  • •Lead cross-functional alignment across creative, media, shopper marketing, social, and digital, managing agency relationships and ensuring brand-consistent consumer touchpoints.

Pay and Benefits

Perks:Paid Leave401kHealth InsuranceLife InsuranceDentalVision

Key Requirements

  • •Bachelor's degree required; MBA a plus.
  • •5+ years of progressive brand marketing experience with demonstrated ownership of brand strategy.
  • •Strong analytical skills to translate consumer insights into strategic recommendations.
  • •Track record leading cross-functional initiatives and influencing without direct authority.
  • •Experience working with or supporting agency partners; CPG/food or similarly regulated/retail-driven categories preferred.
Experience:5+ yearsBrand marketingCPGFoodConsumer insightsRetail
Education:Bachelor's
Skills:Analytical skillsCross-functional leadershipInfluencing without authorityBudget managementAgency management

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Tyson Foods
Tyson Foods is a global food company that produces and markets chicken, beef, and pork products, along with prepared foods and packaged protein brands for retail and foodservice customers.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Springdale, United States
Founded: 1935
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