Change Management Martech Innovation Manager

Huntington Bancshares
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Cross-functional leadership","Problem-solving","Leadership","Communication","Storytelling"]

Lead change management and MarTech innovation to elevate Huntington’s customer marketing experience across the financial journey. Drive stakeholder engagement, impact assessments, communications, training, readiness/adoption, and governance to ensure sustained value realization. Develop and socialize a marketing technology strategy, evaluate and recommend improvements to the MarTech stack (including customer data platforms), and lead implementation, integration, and cross-functional adoption across channels like email, SMS, social, search, and programmatic advertising.

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Huntington Bancshares
Huntington Bancshares
15 hours ago

Change Management Martech Innovation Manager

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Last checked: 41 minutes agoStatus: Live

Job Summary

Lead change management and MarTech innovation to elevate Huntington’s customer marketing experience across the financial journey. Drive stakeholder engagement, impact assessments, communications, training, readiness/adoption, and governance to ensure sustained value realization. Develop and socialize a marketing technology strategy, evaluate and recommend improvements to the MarTech stack (including customer data platforms), and lead implementation, integration, and cross-functional adoption across channels like email, SMS, social, search, and programmatic advertising.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build alignment and support among teams impacted by marketing, process, or technology changes.
  • •Assess change impact across roles, workflows, responsibilities, and business operations.
  • •Create and deliver communication strategies, training, and enablement for users to adopt new processes and tools.
  • •Assess readiness, manage resistance, and establish governance, accountability, and reinforcement after implementation.
  • •Develop and drive MarTech strategy and implementation, including stack assessment, gap identification, and activation across marketing channels.

Key Requirements

  • •Bachelor’s degree
  • •At least 7 years of experience in marketing strategy and technology
  • •6 years+ of project management, including managing cross-functional teams and conflicting priorities
  • •Deep experience with MarTech platforms, including a Customer Data Platform
  • •Experience with marketing automation and delivering personalization at scale
Experience:7+ yearsMarTechMarketing automationCustomer segmentationDigital marketingPersonalization
Education:Bachelor's in Marketing, Business or related field
Skills:Cross-functional leadershipProblem-solvingLeadershipCommunicationStorytelling
Tech Stack:MarTechMarketing technologyCustomer Data PlatformEmailSMSSocial mediaSearchProgrammatic advertisingMarketing automation

Company Brief

Huntington Bancshares
Regional bank holding company providing commercial and consumer banking, payments, wealth management, and lending services across the Midwestern and select other U.S. markets. It serves individuals, small businesses, and corporate clients through branches and digital channels.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Columbus, United States
Founded: 1866
WebsiteLinkedIn