Senior Manager, Regional Marketing, DACH

Airwallex
Berlin
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Communication","Leadership","Problem-solving","Collaboration","Project management"]

Lead and scale Airwallex’s DACH marketing engine across Germany, Austria, and Switzerland from Berlin. Own regional strategy across field, growth, partner, and content, aligning with sales and global teams to translate GTM priorities into pipeline and revenue. Manage end-to-end programs, flagship events, partner initiatives, and locally-focused content, ensuring lead management and measurable pipeline impact while collaborating with regional ecosystems.

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Airwallex
Airwallex
2 months ago

Senior Manager, Regional Marketing, DACH

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Last checked: 21 hours agoStatus: Live

Job Summary

Lead and scale Airwallex’s DACH marketing engine across Germany, Austria, and Switzerland from Berlin. Own regional strategy across field, growth, partner, and content, aligning with sales and global teams to translate GTM priorities into pipeline and revenue. Manage end-to-end programs, flagship events, partner initiatives, and locally-focused content, ensuring lead management and measurable pipeline impact while collaborating with regional ecosystems.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build and execute the DACH regional marketing strategy, with a particular focus on accelerating pipeline and revenue growth in Germany.
  • •Own the planning and execution of integrated regional marketing programs across field marketing, digital demand generation, content, partnerships, and local brand initiatives.
  • •Lead the end-to-end delivery of events in DACH, including owned, sponsored, and partner-led programs, ensuring clear commercial goals, strong follow-up, and measurable pipeline impact.
  • •Develop and strengthen relationships with key local ecosystems, including founders, associations, partner communities, and strategic networks that matter in the DACH market.
  • •Drive partner marketing initiatives with channel and strategic partners, creating co-branded campaigns and joint go-to-market programs that generate awareness, credibility, and opportunities.

Key Requirements

  • •Significant B2B marketing experience in high-growth technology, fintech, SaaS, or related sectors, with ownership of regional or country-level marketing programs.
Experience:FintechSaaSPayments
Skills:CommunicationLeadershipProblem-solvingCollaborationProject management
Languages:GermanEnglish

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor