Senior Manager, SK-II, Brand Talkability

Procter & Gamble
United States
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Negotiation","Leadership","Teamwork","Time management"]

Lead and execute influencer-driven marketing for SK-II, driving brand talkability and equity through strategic content creation, influencer partnerships, and data-driven insights. Own end-to-end influencer ecosystem, collaborate across brand teams, manage campaigns from concept to delivery, and track KPI performance to optimize impact and organic coverage.

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Procter & Gamble
Procter & Gamble
4 months ago

Senior Manager, SK-II, Brand Talkability

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 days agoStatus: Live

Job Summary

Lead and execute influencer-driven marketing for SK-II, driving brand talkability and equity through strategic content creation, influencer partnerships, and data-driven insights. Own end-to-end influencer ecosystem, collaborate across brand teams, manage campaigns from concept to delivery, and track KPI performance to optimize impact and organic coverage.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Define the social media influencer strategy to drive breakthrough partnerships and experiential executions for brand popularity.
  • •Liaise with the brand organization to align strategy across media properties.
  • •Lead the end-to-end influencer ecosystem by researching and identifying relevant influencers.
  • •Collaborate with influencers to develop creative concepts and content ideas.
  • •Outreach to influencers and negotiate partnership terms, including compensation and deliverables.

Key Requirements

  • •Bachelor's degree in Marketing, Business, or a relevant field
  • •Minimum of 5 years of demonstrable experience in influencer marketing or digital marketing
  • •Strong understanding of social media platforms, influencer trends and content creation
  • •Strategic leader who can balance big picture and execution details
  • •Creative mindset with the ability to develop engaging and authentic influencer campaigns
Experience:5+ yearsMarketingInfluencer marketingDigital marketing
Education:Bachelor's
Skills:CommunicationNegotiationLeadershipTeamworkTime management
Tech Stack:Social media analyticsContent creation

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn