Procter & Gamble

2 months ago

Senior Manager, SK-II, Brand Talkability

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Lead and execute influencer-driven marketing for SK-II, driving brand talkability and equity through strategic content creation, influencer partnerships, and data-driven insights. Own end-to-end influencer ecosystem, collaborate across brand teams, manage campaigns from concept to delivery, and track KPI performance to optimize impact and organic coverage.

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Sr. Manager level

Key Responsibilities

•Define the social media influencer strategy to drive breakthrough partnerships and experiential executions for brand popularity.
•Liaise with the brand organization to align strategy across media properties.
•Lead the end-to-end influencer ecosystem by researching and identifying relevant influencers.
•Collaborate with influencers to develop creative concepts and content ideas.
•Outreach to influencers and negotiate partnership terms, including compensation and deliverables.

Key Requirements

•Bachelor's degree in Marketing, Business, or a relevant field
•Minimum of 5 years of demonstrable experience in influencer marketing or digital marketing
•Strong understanding of social media platforms, influencer trends and content creation
•Strategic leader who can balance big picture and execution details
•Creative mindset with the ability to develop engaging and authentic influencer campaigns

Experience:5+ yearsMarketingInfluencer marketingDigital marketing

Education:Bachelor's

Skills:CommunicationNegotiationLeadershipTeamworkTime management

Tech Stack:Social media analyticsContent creation

Company Brief

Procter & Gamble

Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Cincinnati, United States

Founded: 1837

Website LinkedIn

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Procter & Gamble

2 months ago

Senior Manager, SK-II, Brand Talkability

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Sr. Manager level

Key Responsibilities

•Define the social media influencer strategy to drive breakthrough partnerships and experiential executions for brand popularity.
•Liaise with the brand organization to align strategy across media properties.
•Lead the end-to-end influencer ecosystem by researching and identifying relevant influencers.
•Collaborate with influencers to develop creative concepts and content ideas.
•Outreach to influencers and negotiate partnership terms, including compensation and deliverables.

Key Requirements

•Bachelor's degree in Marketing, Business, or a relevant field
•Minimum of 5 years of demonstrable experience in influencer marketing or digital marketing
•Strong understanding of social media platforms, influencer trends and content creation
•Strategic leader who can balance big picture and execution details
•Creative mindset with the ability to develop engaging and authentic influencer campaigns

Experience:5+ yearsMarketingInfluencer marketingDigital marketing

Education:Bachelor's

Skills:CommunicationNegotiationLeadershipTeamworkTime management

Tech Stack:Social media analyticsContent creation

Company Brief

Procter & Gamble

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Cincinnati, United States

Founded: 1837

Website LinkedIn