Easygenerator

1 week ago

SEM Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Own the end-to-end paid search program across Google Ads and Microsoft Advertising, including Search, Performance Max, Demand Gen, and Shopping. Run multilingual campaigns across multiple markets, using AI, Smart Bidding, scripts, and LLM-assisted workflows to scale keywords, test ad copy, and surface anomalies. Drive conversion tracking quality, CRO and A/B tests, and dashboards that translate CAC, CPL, ROAS, and pipeline data into revenue-focused optimization.

Location: Alexandria

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own paid search strategy and daily execution across Google Ads and Microsoft Ads (Search, Performance Max, Demand Gen, Shopping).
•Run multilingual campaigns across multiple markets and optimize for pipeline and revenue efficiency.
•Use AI and automation (Smart Bidding, Performance Max, scripts/LLMs) to expand keywords, test ad copy, and detect anomalies.
•Manage conversion tracking and data quality, including Enhanced Conversions, server-side tracking, and attribution.
•Own CRO and landing-page experimentation using structured tests and A/B testing; build dashboards and forecast spend.

Key Requirements

•5+ years in SEM/paid search with advanced, at-scale Google Ads experience (Microsoft Ads a plus).
•Hands-on experience using AI to scale campaigns, including Smart Bidding and Performance Max, plus scripts or similar tools.
•Strong CRO experience, including running A/B tests on landing pages to improve conversion rate.
•Advanced analytical skills and comfort with Looker Studio; SQL or spreadsheet modeling is a plus.
•Solid understanding of conversion tracking, attribution, and value-based bidding, ideally with B2B SaaS unit economics (CAC, LTV, payback).

Experience:5+ yearsEdTechB2B SaaSScale-upPaid searchE-learning

Education:High School

Skills:AnalyticalGrowth mindsetExperimentationCommunication

Languages:EnglishGermanFrenchItalian

Tech Stack:Google AdsMicrosoft AdvertisingPerformance MaxDemand GenShoppingSmart BiddingAIScriptsLLMsCRMEnhanced ConversionsServer-side trackingAttributionA/B testingCROLooker StudioSQLSpreadsheets

Company Brief

Easygenerator

Provides a cloud-based e-learning authoring platform that enables instructional designers and subject-matter experts to create, publish, and track interactive online courses without coding.

Industry: EdTech

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: Delft, Netherlands

Founded: 2013

Website LinkedIn

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Easygenerator

1 week ago

SEM Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Alexandria

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own paid search strategy and daily execution across Google Ads and Microsoft Ads (Search, Performance Max, Demand Gen, Shopping).
•Run multilingual campaigns across multiple markets and optimize for pipeline and revenue efficiency.
•Use AI and automation (Smart Bidding, Performance Max, scripts/LLMs) to expand keywords, test ad copy, and detect anomalies.
•Manage conversion tracking and data quality, including Enhanced Conversions, server-side tracking, and attribution.
•Own CRO and landing-page experimentation using structured tests and A/B testing; build dashboards and forecast spend.

Key Requirements

•5+ years in SEM/paid search with advanced, at-scale Google Ads experience (Microsoft Ads a plus).
•Hands-on experience using AI to scale campaigns, including Smart Bidding and Performance Max, plus scripts or similar tools.
•Strong CRO experience, including running A/B tests on landing pages to improve conversion rate.
•Advanced analytical skills and comfort with Looker Studio; SQL or spreadsheet modeling is a plus.
•Solid understanding of conversion tracking, attribution, and value-based bidding, ideally with B2B SaaS unit economics (CAC, LTV, payback).

Experience:5+ yearsEdTechB2B SaaSScale-upPaid searchE-learning

Education:High School

Skills:AnalyticalGrowth mindsetExperimentationCommunication

Languages:EnglishGermanFrenchItalian

Tech Stack:Google AdsMicrosoft AdvertisingPerformance MaxDemand GenShoppingSmart BiddingAIScriptsLLMsCRMEnhanced ConversionsServer-side trackingAttributionA/B testingCROLooker StudioSQLSpreadsheets

Company Brief

Easygenerator

Provides a cloud-based e-learning authoring platform that enables instructional designers and subject-matter experts to create, publish, and track interactive online courses without coding.

Industry: EdTech

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: Delft, Netherlands

Founded: 2013

Website LinkedIn