Issuing Solutions Growth Marketing Manager

Visa
San Francisco
Workplace: OnsiteFull timeUSD 134,600 - 215,300 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Executive presence","Collaboration","Analytical skills","Problem-solving","Organizational skills","Influence"]

Own regional growth marketing for Visa Value Added Services across North America, using market intelligence and customer insights to shape product, GTM, and growth priorities. Drive demand generation and market education for Issuing, Risk, and Identity solutions, building programs that create measurable pipeline and deepen client engagement. Partner with sales, product, and executive leaders to align plans, enable sales with value propositions, localize content, and measure performance to optimize investments.

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Visa
Visa
1 day ago

Issuing Solutions Growth Marketing Manager

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Job Summary

Own regional growth marketing for Visa Value Added Services across North America, using market intelligence and customer insights to shape product, GTM, and growth priorities. Drive demand generation and market education for Issuing, Risk, and Identity solutions, building programs that create measurable pipeline and deepen client engagement. Partner with sales, product, and executive leaders to align plans, enable sales with value propositions, localize content, and measure performance to optimize investments.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Serve as the primary commercialization lead for Visa Value Added Services banking and issuing solutions portfolio in North America, providing market intelligence and strategic recommendations.
  • •Drive regional VAS growth marketing programs focused on demand generation and market education for Issuing, Risk, and Identity solutions.
  • •Create measurable pipeline and drive account engagement through marketing programs that support solution adoption.
  • •Collaborate with regional sales, product, GTM, and executive leaders to align marketing programs with business goals and identify net new revenue opportunities.
  • •Plan and execute key industry and Visa-hosted events, including positioning, onsite activation, follow-up, content localization, and portfolio measurement/reporting.
Travel: Low travel

Pay and Benefits

Salary: USD 134,600 - 215,300 annually
Perks:Health Insurance401k

Key Requirements

  • •5+ years of relevant work experience with a Bachelor’s degree, or 2+ years with an Advanced degree, or PhD experience as described.
  • •8+ years of progressively responsible experience in B2B marketing or communications, preferably in Financial Services, Payments, or Technology.
  • •Deep experience in marketing strategy, go-to-market planning, demand generation, and launching new products and solutions.
  • •Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams.
  • •Strong written and verbal communication skills with executive presence to present and influence at all levels.
Experience:5+ yearsB2B marketingFinancial servicesPaymentsTechnologyFintech
Education:Bachelor's
Skills:CommunicationExecutive presenceCollaborationAnalytical skillsProblem-solvingOrganizational skillsInfluence
Tech Stack:Generative AI toolsChatGPTMicrosoft Copilot

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
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