Applied Innovation Program Marketing Lead

NTT
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12-15 yearsSkills: ["Strategic thinking","Content creation","Influencing","Cross-functional collaboration","Stakeholder management"]

Own the global marketing interface for an Applied Innovation Program, coordinating campaigns, events, analyst relations, PR, thought leadership, and internal communications. Build the AIP marketing and communications narrative, translate emerging technologies into business-focused messaging, and develop content such as newsletters, articles, and case studies. Lead flagship event presence and key summits/exchanges, establish KPIs and dashboards, and collaborate across regions and business units in a matrixed environment.

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FursaFursa
NTT
NTT
5 days ago

Applied Innovation Program Marketing Lead

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Last checked: 14 hours agoStatus: Live

Job Summary

Own the global marketing interface for an Applied Innovation Program, coordinating campaigns, events, analyst relations, PR, thought leadership, and internal communications. Build the AIP marketing and communications narrative, translate emerging technologies into business-focused messaging, and develop content such as newsletters, articles, and case studies. Lead flagship event presence and key summits/exchanges, establish KPIs and dashboards, and collaborate across regions and business units in a matrixed environment.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Create and execute the AIP marketing and communications narrative, including value proposition, messaging, and differentiators, and position innovation offerings to internal stakeholders and external markets.
  • •Lead thought leadership and content creation by partnering on research and storytelling and translating complex topics (e.g., physical AI, digital twins, quantum computing, space/satellite, digital humans, photonics/electronics convergence) into business narratives.
  • •Serve as the AIP partner for analyst relations by aligning positioning and AIP spokespeople, supporting briefings and targeted report participation; coordinate PR and press releases to drive external engagement.
  • •Devise concepts and messaging for flagship event presence and lead marketing coordination for Horizons Innovation Summits and the NTT DATA Innovation Exchange during the R&D Forum (Upgrade).
  • •Integrate AIP priorities into global/local campaigns across digital, social, PR, email, and demand generation, and establish KPIs, dashboards, and communications cadence to business units, regions, and sales.

Key Requirements

  • •Minimum 12–15 years of relevant B2B technology marketing experience.
  • •Strong cross-functional marketing background with deep understanding of marketing principles and methods, with strategic focus.
  • •Advanced ability to craft compelling narratives and communicate effectively, verbally and in writing, around complex technology topics.
  • •Proven influencing skills to work with business leaders and subject matter experts to deliver awareness and demand-generation programs that drive pipeline and business growth.
  • •Demonstrated experience in analyst relations, public relations, events, and alliance/partner marketing; AI/generative AI and emerging technologies knowledge is preferred.
Experience:12-15 yearsB2B technology marketing
Skills:Strategic thinkingContent creationInfluencingCross-functional collaborationStakeholder management

Company Brief

NTT
Dimension Data, operating under NTT Ltd, provides managed IT services, cloud and data center solutions, networking, cybersecurity, and digital transformation services to enterprise customers worldwide.
Industry: Professional Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Public Company (Market Cap in USD)
Headquarters: London, United Kingdom
Founded: 1983
WebsiteLinkedIn