Whoop

4 months ago

Senior Integrated Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead the planning and execution of cross-channel marketing programs and product launches to strengthen brand and product market impact. Drive integrated marketing plans, stakeholder alignment, and performance measurement across multiple teams (Media, Product Marketing, Growth, PR, and Wholesale) while leveraging AI tools to optimize outcomes. Base strategy in Boston-based operations with a focus on go-to-market excellence for a high-growth consumer tech company.

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Translate brand and product campaign strategy into integrated marketing plans, defining channel roles, sequencing, and market-facing rollout across paid, owned, retail, partnership, and regional touchpoints
•Partner with the Senior Brand Manager to translate creative briefs and campaign narratives into cohesive, full-funnel marketing plans
•Lead cross-functional alignment across Media, Product Marketing, Growth, Sports & Talent, PR, Lifecycle, Wholesale, Web, and Country teams to define how campaigns come to life across channels and markets
•Define launch readiness requirements, key milestones, and success criteria; ensure campaigns go to market as briefed and on strategy with cross-functional alignment
•Own in-market campaign performance tracking in partnership with Analytics; deliver post-campaign reporting that synthesizes what worked, what didn't, and what changes for next time

Pay and Benefits

Salary: USD 130,000 - 170,000 annually

Equity and Bonus:Equity

Key Requirements

•8+ years of integrated marketing, go-to-market leadership, or cross-channel campaign management within a high-growth consumer technology company
•Proven experience leading complex, multi-channel product launches or brand campaigns from planning through performance reporting
•Strong understanding of full-funnel marketing strategy and channel orchestration
•Demonstrated ability to influence and align senior cross-functional stakeholders
•Exceptional organizational and project management skills in fast-paced environments

Experience:8+ yearsConsumer technologySaaS

Skills:CommunicationLeadershipProblem-solvingStakeholder managementData-driven decision making

Languages:English

Tech Stack:AI tools

Company Brief

Whoop

Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn

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Whoop

4 months ago

Senior Integrated Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Translate brand and product campaign strategy into integrated marketing plans, defining channel roles, sequencing, and market-facing rollout across paid, owned, retail, partnership, and regional touchpoints
•Partner with the Senior Brand Manager to translate creative briefs and campaign narratives into cohesive, full-funnel marketing plans
•Lead cross-functional alignment across Media, Product Marketing, Growth, Sports & Talent, PR, Lifecycle, Wholesale, Web, and Country teams to define how campaigns come to life across channels and markets
•Define launch readiness requirements, key milestones, and success criteria; ensure campaigns go to market as briefed and on strategy with cross-functional alignment
•Own in-market campaign performance tracking in partnership with Analytics; deliver post-campaign reporting that synthesizes what worked, what didn't, and what changes for next time

Pay and Benefits

Salary: USD 130,000 - 170,000 annually

Equity and Bonus:Equity

Key Requirements

•8+ years of integrated marketing, go-to-market leadership, or cross-channel campaign management within a high-growth consumer technology company
•Proven experience leading complex, multi-channel product launches or brand campaigns from planning through performance reporting
•Strong understanding of full-funnel marketing strategy and channel orchestration
•Demonstrated ability to influence and align senior cross-functional stakeholders
•Exceptional organizational and project management skills in fast-paced environments

Experience:8+ yearsConsumer technologySaaS

Skills:CommunicationLeadershipProblem-solvingStakeholder managementData-driven decision making

Languages:English

Tech Stack:AI tools

Company Brief

Whoop

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn