Product Marketing Lead, GTM - Canada (Ad-Sales)

TikTok
Toronto
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional communication","Problem-solving","Documentation","Presentation","Analytical skills","Organizational skills","Stakeholder management"]

Drive go-to-market strategy for one or more TikTok advertising solutions in Canada, defining plans to scale adoption across client segments. Partner cross-functionally to ensure successful launches, ongoing adoption, and measurable business impact, including sales enablement, training, operational processes, and demand generation. Analyze market trends and client needs to set short- and long-term growth priorities, collaborating with global product and enablement teams to ensure market readiness.

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FursaFursa
TikTok
TikTok
1 month ago

Product Marketing Lead, GTM - Canada (Ad-Sales)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 30 minutes agoStatus: Live

Job Summary

Drive go-to-market strategy for one or more TikTok advertising solutions in Canada, defining plans to scale adoption across client segments. Partner cross-functionally to ensure successful launches, ongoing adoption, and measurable business impact, including sales enablement, training, operational processes, and demand generation. Analyze market trends and client needs to set short- and long-term growth priorities, collaborating with global product and enablement teams to ensure market readiness.
Location: Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Identify opportunities to drive adoption of TikTok ad products that improve client experience and meet objectives.
  • •Define go-to-market and sales enablement strategy; manage the product lifecycle end-to-end with training, marketing, operational processes, and demand generation.
  • •Analyze market trends and business challenges to develop short- and long-term strategies that grow adoption and revenue.
  • •Lead alignment and execution across stakeholders to deliver on go-to-market priorities.
  • •Partner with global product and enablement teams (vertical activation, centers of excellence, business marketing, learning & development) to ensure market readiness and ongoing success.

Key Requirements

  • •Direct experience in product marketing, strategy & operations, with a track record managing go-to-market strategy from early testing through launch and sustained growth.
  • •Proven ability to influence product teams, executive leadership, and cross-functional partners.
  • •Ability to engage with both technical and business stakeholders at all levels.
  • •Strong problem-solving skills to define challenges and propose effective solutions.
  • •Exceptional documentation, presentation, communication, organizational, and analytical skills in cross-functional/global contexts.
Experience:5+ yearsPerformance advertisingProduct-led growth
Skills:Cross-functional communicationProblem-solvingDocumentationPresentationAnalytical skillsOrganizational skillsStakeholder management

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn