2 days ago

Product Marketing Lead, GTM - Canada (Ad-Sales)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Drive go-to-market strategy for one or more TikTok advertising solutions in Canada, defining plans to scale adoption across client segments. Partner cross-functionally to ensure successful launches, ongoing adoption, and measurable business impact, including sales enablement, training, operational processes, and demand generation. Analyze market trends and client needs to set short- and long-term growth priorities, collaborating with global product and enablement teams to ensure market readiness.

Location: Toronto

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Identify opportunities to drive adoption of TikTok ad products that improve client experience and meet objectives.
•Define go-to-market and sales enablement strategy; manage the product lifecycle end-to-end with training, marketing, operational processes, and demand generation.
•Analyze market trends and business challenges to develop short- and long-term strategies that grow adoption and revenue.
•Lead alignment and execution across stakeholders to deliver on go-to-market priorities.
•Partner with global product and enablement teams (vertical activation, centers of excellence, business marketing, learning & development) to ensure market readiness and ongoing success.

Key Requirements

•Direct experience in product marketing, strategy & operations, with a track record managing go-to-market strategy from early testing through launch and sustained growth.
•Proven ability to influence product teams, executive leadership, and cross-functional partners.
•Ability to engage with both technical and business stakeholders at all levels.
•Strong problem-solving skills to define challenges and propose effective solutions.
•Exceptional documentation, presentation, communication, organizational, and analytical skills in cross-functional/global contexts.

Experience:5+ yearsPerformance advertisingProduct-led growth

Skills:Cross-functional communicationProblem-solvingDocumentationPresentationAnalytical skillsOrganizational skillsStakeholder management

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Lead, GTM - Canada (Ad-Sales)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Identify opportunities to drive adoption of TikTok ad products that improve client experience and meet objectives.
•Define go-to-market and sales enablement strategy; manage the product lifecycle end-to-end with training, marketing, operational processes, and demand generation.
•Analyze market trends and business challenges to develop short- and long-term strategies that grow adoption and revenue.
•Lead alignment and execution across stakeholders to deliver on go-to-market priorities.
•Partner with global product and enablement teams (vertical activation, centers of excellence, business marketing, learning & development) to ensure market readiness and ongoing success.

Key Requirements

•Direct experience in product marketing, strategy & operations, with a track record managing go-to-market strategy from early testing through launch and sustained growth.
•Proven ability to influence product teams, executive leadership, and cross-functional partners.
•Ability to engage with both technical and business stakeholders at all levels.
•Strong problem-solving skills to define challenges and propose effective solutions.
•Exceptional documentation, presentation, communication, organizational, and analytical skills in cross-functional/global contexts.

Experience:5+ yearsPerformance advertisingProduct-led growth

Skills:Cross-functional communicationProblem-solvingDocumentationPresentationAnalytical skillsOrganizational skillsStakeholder management

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn