Target Market- Concrete

Sika
Philippines
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-5 yearsEducation: bachelorsSkills: ["Communication","Analytical","Project management","Cross-functional collaboration","Ability to collaborate"]

Develop and execute annual target market concrete marketing plans aligned to business objectives, translating product strategy into campaigns that support sales targets and profitability. Own product positioning and messaging for concrete admixtures, benchmark competitors, and create sales enablement materials. Conduct market and competitor intelligence, lead planning for new product launches, and coordinate with APAC teams while traveling for customer events and field activities.

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Sika
Sika
1 day ago

Target Market- Concrete

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live
Reposted: similar role first listed 1 year ago

Job Summary

Develop and execute annual target market concrete marketing plans aligned to business objectives, translating product strategy into campaigns that support sales targets and profitability. Own product positioning and messaging for concrete admixtures, benchmark competitors, and create sales enablement materials. Conduct market and competitor intelligence, lead planning for new product launches, and coordinate with APAC teams while traveling for customer events and field activities.
Location: Philippines
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop annual Target Market Concrete Marketing Plans aligned with global and local business objectives.
  • •Translate product strategy into actionable marketing programs supporting sales targets and profitability.
  • •Define product positioning and value propositions for concrete admixtures and ensure consistent messaging across materials.
  • •Plan and manage target campaigns, customer seminars, roadshows, technical workshops, batching plant demonstrations, and webinars.
  • •Lead market research and competitor intelligence, and coordinate product launch planning with APAC teams.
Travel: Low travel

Key Requirements

  • •Bachelor's degree in Civil Engineering, Chemical Engineering, Marketing, or a related field.
  • •2-5 years of experience in product marketing, product management, or technical sales.
  • •Strong understanding of concrete technology and admixture applications (construction chemicals, cement, ready-mix concrete).
  • •Ability to create content, presentations, and campaign materials for marketing programs.
  • •Strong communication, analytical, and project management skills with cross-functional collaboration.
Experience:2-5 yearsConstruction chemicalsCementReady-mix concreteIndustrial B2B marketingTechnical marketing
Education:Bachelor's
Skills:CommunicationAnalyticalProject managementCross-functional collaborationAbility to collaborate
Languages:English

Company Brief

Sika
Global specialty chemicals company supplying systems and products for bonding, sealing, damping, reinforcing and protecting in the construction and industrial sectors. Offers adhesives, sealants, concrete admixtures, and roofing systems worldwide.
Industry: Chemical Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Baar, Switzerland
Founded: 1910
WebsiteLinkedIn