WebMD

4 weeks ago

Program Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own and optimize direct-to-consumer marketing programs to achieve contracted traffic goals. Create and approve campaign materials, track daily performance, and adjust tactics to meet objectives. Analyze program traffic and provide strategic insights on campaign and creative units. Partner closely with sales and internal teams, coordinating BI, project management, and production teams around reporting and optimization. Leverage analytics tools and AI-powered insights to improve marketing effectiveness and ROI.

Location: India

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Create, execute, and optimize direct-to-consumer marketing plans to meet traffic goals for promotional online programs.
•Review and approve marketing materials, including copy and creative, during development.
•Track performance daily across tactics and programs, adjusting marketing tactics to meet client objectives and contracted deliverables.
•Analyze traffic for all programs and deliver strategic analysis of campaigns and creative units.
•Interface with sales and internal teams on program performance and cross-functionally manage internal teams for tracking, reporting, and production.

Key Requirements

•3-5 years of combined experience in digital marketing, digital analytics, or digital agency work (including email, media, and contextual linking).
•Strong verbal and written communication skills with presentation ability and high attention to detail.
•Strong analytical skills to complete complex calculations and forecast program delivery.
•Proven organizational, project management, and relationship-building skills; ability to work independently in a fast-paced environment.
•Experience with Google Analytics, Adobe Analytics (Omniture), Salesforce, Workfront, SharePoint, Microsoft Suite (MS Excel), and Tableau; pharmaceutical marketing experience is a plus.

Experience:3-5 yearsDigital marketingDigital analyticsDigital agencyEmail marketingPharmaceutical marketing

Education:Bachelor's

Skills:CommunicationPresentationAttention to detailAnalytical skillsOrganizational skills

Tech Stack:Google AnalyticsAdobe Analytics (Omniture)SalesforceWorkfrontSharePointMicrosoft SuiteMS ExcelTableauChatGPTPredictive analytics

Company Brief

WebMD

Operates a leading online health information and health services platform offering medical news, symptom checkers, drug information, and physician directory services to consumers and healthcare professionals.

Industry: HealthTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 1996

Website LinkedIn

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WebMD

4 weeks ago

Program Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: India

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Create, execute, and optimize direct-to-consumer marketing plans to meet traffic goals for promotional online programs.
•Review and approve marketing materials, including copy and creative, during development.
•Track performance daily across tactics and programs, adjusting marketing tactics to meet client objectives and contracted deliverables.
•Analyze traffic for all programs and deliver strategic analysis of campaigns and creative units.
•Interface with sales and internal teams on program performance and cross-functionally manage internal teams for tracking, reporting, and production.

Key Requirements

•3-5 years of combined experience in digital marketing, digital analytics, or digital agency work (including email, media, and contextual linking).
•Strong verbal and written communication skills with presentation ability and high attention to detail.
•Strong analytical skills to complete complex calculations and forecast program delivery.
•Proven organizational, project management, and relationship-building skills; ability to work independently in a fast-paced environment.
•Experience with Google Analytics, Adobe Analytics (Omniture), Salesforce, Workfront, SharePoint, Microsoft Suite (MS Excel), and Tableau; pharmaceutical marketing experience is a plus.

Experience:3-5 yearsDigital marketingDigital analyticsDigital agencyEmail marketingPharmaceutical marketing

Education:Bachelor's

Skills:CommunicationPresentationAttention to detailAnalytical skillsOrganizational skills

Tech Stack:Google AnalyticsAdobe Analytics (Omniture)SalesforceWorkfrontSharePointMicrosoft SuiteMS ExcelTableauChatGPTPredictive analytics

Company Brief

WebMD

Industry: HealthTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 1996

Website LinkedIn