Customer & Brand Insights Consulting Lead

HP
Vancouver
Workplace: OnsiteFull timeUSD 105,050 - 161,800 annuallyFunction: Consulting & AdvisoryExperience: 8+ yearsEducation: bachelorsSkills: ["Strategic thinking","Consulting and problem framing","Analytical rigor","Executive influence","Cross-functional collaboration"]

Turn customer, brand, market, and partner intelligence into clear recommendations that shape strategy and improve business outcomes. You’ll lead end-to-end insights work—from framing ambiguous questions and integrating research and analytics, to translating brand health and customer signals into actionable plans for leaders. Partner across Marketing, Product, Sales, Customer Experience, Services, and Channel, designing research and presenting executive-ready decision briefs.

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HP
HP
1 day ago

Customer & Brand Insights Consulting Lead

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Job Summary

Turn customer, brand, market, and partner intelligence into clear recommendations that shape strategy and improve business outcomes. You’ll lead end-to-end insights work—from framing ambiguous questions and integrating research and analytics, to translating brand health and customer signals into actionable plans for leaders. Partner across Marketing, Product, Sales, Customer Experience, Services, and Channel, designing research and presenting executive-ready decision briefs.
Location: Vancouver
Workplace: Onsite
Employment Type: Full time
Job Function: Consulting & Advisory
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead customer insights work to understand needs, behaviors, decision journeys, pain points, loyalty drivers, and unmet opportunities across audiences and channel partners.
  • •Advance brand intelligence by assessing brand health and translating changes into implications for portfolio, messaging, activation, and investment.
  • •Connect insight to experience by integrating attitudinal research with customer experience, product usage, support, sales, digital, social, reviews, and partner signals.
  • •Provide strategic consulting by framing questions, developing hypotheses, sizing opportunities, clarifying trade-offs, and delivering concise, evidence-based recommendations.
  • •Design and manage research, synthesize multiple data sources, and communicate findings through executive-ready stories, dashboards, workshops, and decision briefs.

Pay and Benefits

Salary: USD 105,050 - 161,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionDisability InsuranceEmployee AssistanceFlexible SpendingLife InsurancePaid ParentalPaid Holidays

Key Requirements

  • •Bachelor’s degree in marketing, business, market research, behavioral science, statistics, economics, or related field (or equivalent practical experience).
  • •Typically 8+ years of experience in customer, consumer, brand, market, or customer experience insights, with a strong record of translating evidence into business action.
  • •Experience supporting a technology, hardware, devices, services, or similarly complex portfolio across both commercial and consumer offerings.
  • •Strong understanding of commercial buying dynamics, including multi-stakeholder decision processes and IT/business decision-makers.
  • •Strong qualitative and quantitative research skills, including survey/discussion-guide design, segmentation, tracking, journey research, and statistical interpretation.
Experience:8+ years
Education:Bachelor's
Skills:Strategic thinkingConsulting and problem framingAnalytical rigorExecutive influenceCross-functional collaboration
Tech Stack:ExcelPower BITableauSQLRPythonCRMAnalytics and visualization

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn