Industry Operations Manager - Go-To-Market - NA

TikTok
New York
Workplace: OnsiteFull timeFunction: Business OperationsExperience: 3+ yearsSkills: ["Detail-oriented","Analytical thinking","Problem solving","Communication","Teamwork"]

Drive industry go-to-market strategy by performing market research, competitive analysis, and account health insights to uncover growth opportunities. Support GTM planning, regional playbooks, and go-to-market frameworks across priority verticals, while building ROI models and business cases to evaluate launches and expansions. Partner cross-functionally to integrate product knowledge, vertical expertise, and market-level insights, helping clients achieve marketing and business objectives through high-touch education.

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FursaFursa
TikTok
TikTok
1 month ago

Industry Operations Manager - Go-To-Market - NA

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Drive industry go-to-market strategy by performing market research, competitive analysis, and account health insights to uncover growth opportunities. Support GTM planning, regional playbooks, and go-to-market frameworks across priority verticals, while building ROI models and business cases to evaluate launches and expansions. Partner cross-functionally to integrate product knowledge, vertical expertise, and market-level insights, helping clients achieve marketing and business objectives through high-touch education.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights.
  • •Support development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives.
  • •Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation.
  • •Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities.
  • •Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership.

Key Requirements

  • •3+ years in client services, account management, or campaign management in digital performance marketing with hands-on ads platform expertise.
  • •Strong understanding of digital media KPIs and how to optimize across awareness, consideration, and performance objectives.
  • •Proven ability to manage complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
  • •Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards) to extract actionable insights from platform data.
  • •Detail-oriented analytical problem solving with strong English communication and teamwork skills.
Experience:3+ yearsDigital performance marketingDigital advertisingClient servicesAccount management
Skills:Detail-orientedAnalytical thinkingProblem solvingCommunicationTeamwork
Languages:English
Tech Stack:ExcelThinkcellTableauPower BISQLPythonRDashboards

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn