Principal Product Marketing Manager - AI Innovation

Iterable
Atlanta, Austin, Boston, Chicago, Denver, United States
Workplace: RemoteFull timeUSD 172,000 - 230,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Storytelling","Strategic communication","Independent judgment","Market research","Executive collaboration"]

Own the overarching AI and Orchestration Innovation narrative for Iterable, translating how AI works into customer value and a compelling point of view. Lead Tier 1 flagship AI launches by crafting narrative-driven messaging, directing launch content and campaigns, and partnering with product, product marketing, customer marketing, and CS. Conduct ongoing AI market intelligence and measure impact through awareness, pipeline, and adoption/revenue influence.

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FursaFursa
Iterable
Iterable
3 days ago

Principal Product Marketing Manager - AI Innovation

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Last checked: 9 hours agoStatus: Live

Job Summary

Own the overarching AI and Orchestration Innovation narrative for Iterable, translating how AI works into customer value and a compelling point of view. Lead Tier 1 flagship AI launches by crafting narrative-driven messaging, directing launch content and campaigns, and partnering with product, product marketing, customer marketing, and CS. Conduct ongoing AI market intelligence and measure impact through awareness, pipeline, and adoption/revenue influence.
Location: Atlanta, Austin, Boston, Chicago, Denver, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and evolve Iterable’s overarching AI point of view that connects individual capabilities into a coherent narrative.
  • •Translate technical understanding of AI (models, agentic workflows, and data/orchestration architecture) into customer value for practitioners and executives.
  • •Craft narrative-driven messaging and positioning for AI and orchestration innovation, including Tier 1 launch messaging.
  • •Review and direct launch content and campaigns to ensure all assets ladder back to the launch narrative.
  • •Conduct ongoing research on AI market trends, competitive positioning, and customer needs, and partner with product/product marketing and CS for adoption and reference stories.

Pay and Benefits

Salary: USD 172,000 - 230,000 annually
Perks:Paid ParentalHealth InsuranceDentalVisionLife Insurance401kPaid SabbaticalPaid LeaveLearning BudgetWellness Stipend

Key Requirements

  • •8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases.
  • •Experience marketing an AI-native or agentic product, or transitioning from feature-based to AI-managed experiences.
  • •Exceptional storytelling skills to shape the strategic “why” behind launches and translate it into messaging that sells.
  • •Deep understanding of AI (models, agentic systems, and data architecture) and ability to translate it into differentiated customer narratives.
  • •Executive presence to operate as a strategic peer to senior Product and GTM leaders with sound independent judgment.
Experience:8+ yearsB2B SaaSMartechAIAgentic products
Skills:StorytellingStrategic communicationIndependent judgmentMarket researchExecutive collaboration
Tech Stack:AIModelsAgentic workflowsData architectureOrchestration

Company Brief

Iterable
Provides a cross-channel growth marketing platform that enables brands to create, optimize, and personalize messaging across email, mobile, SMS, push, and in-app channels using data-driven workflows and automation.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn