Sport Marketing Manager

Adidas
Ho Chi Minh City
Full timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Negotiation","Commercial decision-making","Interpersonal skills","Influencing","Multitasking"]

Own the end-to-end sports marketing strategy and portfolio for adidas in Ho Chi Minh City, aligning local plans to business and global brand priorities. Lead partner servicing from contracting and onboarding through seasonal planning, activation, product servicing, and performance review. Manage partner product forecasting and inventory, drive brand activations with cross-functional teams in Vietnam, and handle negotiations, budgeting, and governance for contracted partnerships.

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Adidas
Adidas
6 hours ago

Sport Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the end-to-end sports marketing strategy and portfolio for adidas in Ho Chi Minh City, aligning local plans to business and global brand priorities. Lead partner servicing from contracting and onboarding through seasonal planning, activation, product servicing, and performance review. Manage partner product forecasting and inventory, drive brand activations with cross-functional teams in Vietnam, and handle negotiations, budgeting, and governance for contracted partnerships.
Location: Ho Chi Minh City
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute the local sports marketing strategy and plan aligned with business objectives and global sports marketing priorities.
  • •Build and manage the end-to-end partner servicing process, including contracting, onboarding, seasonal planning, activation, performance review, and renewal/completion.
  • •Lead seasonal product planning and manage partner product forecasting, ordering, allocation, delivery, and inventory to ensure accurate servicing.
  • •Drive partner leveraging and brand activation across Vietnam by integrating partners into campaigns, product launches, and consumer activations.
  • •Handle partnership governance including contract negotiations, budgeting, performance monitoring, and maintaining accurate documentation and reporting.

Key Requirements

  • •University degree in Marketing or a related field.
  • •Minimum 5 years’ experience in the sports marketing industry.
  • •Established industry network with demonstrated stakeholder management success.
  • •Proven sports marketing and brand activation experience.
  • •Strong planning and strategic development skills with ability to manage competing priorities.
Experience:5+ yearsSports marketingBrand activation
Education:Bachelor's in Marketing
Skills:NegotiationCommercial decision-makingInterpersonal skillsInfluencingMultitasking
Languages:EnglishLocal language
Tech Stack:Microsoft OutlookMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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