Digital Marketing Analytics Manager

Samsung
Plano
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Analytical thinking","Critical thinking","Quantitative problem solving","Collaboration","Communication"]

Lead end-to-end digital marketing analytics for Samsung Home Entertainment integrated marketing, driving full-funnel reporting and partnering with internal digital teams on site content strategy and web journey KPIs. Build and execute a web analytics data strategy for s.com, producing performance insights against financial forecasts through dashboards, reporting, and data optimization recommendations. Collaborate across cross-functional analytics/data teams and support leadership with analyses and presentations.

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FursaFursa
Samsung
Samsung
1 day ago

Digital Marketing Analytics Manager

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Last checked: 1 day agoStatus: Live

Job Summary

Lead end-to-end digital marketing analytics for Samsung Home Entertainment integrated marketing, driving full-funnel reporting and partnering with internal digital teams on site content strategy and web journey KPIs. Build and execute a web analytics data strategy for s.com, producing performance insights against financial forecasts through dashboards, reporting, and data optimization recommendations. Collaborate across cross-functional analytics/data teams and support leadership with analyses and presentations.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead full-funnel channel marketing reporting for all Home Entertainment categories.
  • •Partner with the Home Entertainment Digital s.com marketing team on site content strategy and information architecture across web journeys and modules.
  • •Develop and execute a comprehensive web analytics data strategy to track collective channel performance for s.com.
  • •Report quantitative and qualitative analyses using website content and experience KPI metrics (e.g., continuation rate and conversion rate).
  • •Create and maintain internal dashboards, workspaces, and reports; support analytics project plans with partners and stakeholders and provide leadership-ready communication and presentations.

Key Requirements

  • •5-8 years of experience within digital marketing or analytics.
  • •High proficiency with Tableau/Power BI and Adobe Analytics, plus experience with Tealium products (or similar).
  • •Strong skills in strategy, planning, marketing, and project management.
  • •Knowledge of analytics and digital marketing principles and best practices, including basic information architecture understanding.
  • •High proficiency in Microsoft Office with emphasis on Excel for quantitative analysis and PowerPoint for presentations.
Experience:5-8 yearsDigital marketing
Skills:Analytical thinkingCritical thinkingQuantitative problem solvingCollaborationCommunication
Tech Stack:TableauSQLAdobe AnalyticsPower BITealiumAdobe Experience ManagerAdobe Test & TargetExcelPowerPointMicrosoft Office

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn