Marketing Strategy & Planning Manager

Twilio
United States
Workplace: RemoteFull timeUSD 116,960 - 171,900 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Collaboration","Analytical thinking","Operational rigor","Project management","Prioritization"]

Drive global marketing strategy and operational planning by translating business goals into scalable frameworks, deep-diving into marketing performance data, and diagnosing funnel and pipeline opportunities. Own measurement foundations and funnel/attribution insights for GTM performance. Lead day-to-day cross-functional project execution, turning corporate goals into roadmap plans with measurable outcomes while acting as a strategic bridge between Marketing and GTM.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Twilio
Twilio
1 month ago

Marketing Strategy & Planning Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Drive global marketing strategy and operational planning by translating business goals into scalable frameworks, deep-diving into marketing performance data, and diagnosing funnel and pipeline opportunities. Own measurement foundations and funnel/attribution insights for GTM performance. Lead day-to-day cross-functional project execution, turning corporate goals into roadmap plans with measurable outcomes while acting as a strategic bridge between Marketing and GTM.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Translate business goals into actionable marketing strategies and scalable operational frameworks.
  • •Perform deep dives into marketing performance data to surface trends, identify bottlenecks, and package insights for leadership.
  • •Analyze the marketing funnel and pipeline by optimizing measurement foundations and tracking account-to-opportunity mapping and attribution models.
  • •Lead day-to-day marketing project management by tracking execution of cross-functional initiatives and producing measurable roadmaps.
  • •Act as a strategic communication bridge between Marketing and GTM.
Travel: Low travel

Pay and Benefits

Salary: USD 116,960 - 171,900 annually
Equity and Bonus:Equity
Perks:Health Insurance401kPaid LeaveParental Leave

Key Requirements

  • •3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment.
  • •Strong collaboration skills working across matrixed Marketing, Sales, Finance, and Analytics teams to drive projects to completion.
  • •Proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems.
  • •Technical fluency for discussions on data architecture, API integrations, and lead routing, plus comfort with CAC, LTV, and ROI metrics.
  • •Excellent organizational and project management skills to manage multiple priorities in a fast-paced environment.
Experience:3-5 yearsB2B SaaSMarketing OperationsRevenue OperationsManagement Consulting
Skills:CollaborationAnalytical thinkingOperational rigorProject managementPrioritization
Languages:English
Tech Stack:TableauSalesforceMarketing automationAPI integrations

Company Brief

Twilio
Provides cloud communications platforms and APIs enabling developers to add voice, messaging, video, and authentication features to applications. Serves enterprises and developers with programmable communications, engagement, and customer interaction tools.
Industry: API Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn