OpenAI

1 month ago

Growth Marketing, Creative System and Optimization

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Lead the end-to-end growth creative system across paid and in-product channels, collaborating with Product and Engineering to build AI-powered content systems, measurement, and experimentation tooling. Develop the creative growth strategy, translate insights into briefs, and scale creator/influencer content to drive user growth and revenue for OpenAI’s ChatGPT products across global markets.

Location: San Francisco, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own the performance creative system end-to-end across paid, lifecycle, in-product, and creator/influencer channels - defining the operating model that connects strategy, production, experimentation, measurement, learning, and iteration.
•Set the creative growth strategy and testing roadmap by turning product priorities and business goals into sharp hypotheses, test plans, and creative frameworks that scale across audiences and markets.
•Translate insights into high-quality briefs by partnering with Product, Data Science, Media, and Marketing to convert user insight, product value, and performance signals into clear direction for internal teams, agencies, and creators.
•Build compounding learning loops: establish a system where results are captured, codified, shared, and reused, and where learnings influence both creative output and product/roadmap decisions.
•Partner with Product & Engineering to build the AI-powered creative system - shaping requirements and prioritization for AI-powered capabilities (dynamic content, automated asset generation, experimentation tooling, optimization systems, measurement instrumentation).

Pay and Benefits

Salary: USD 239,000 - 265,000 annually

Equity and Bonus:Equity

Key Requirements

•8+ years owning growth outcomes in performance marketing, product-led growth, or growth strategy roles with a track record of scaling what works (not just launching tests).
•A strong creative and analytical hybrid with intuition for what performs across platforms and the rigor to turn that into testable hypotheses and measurable learnings.
•System-builder mindset; you’ve designed or materially upgraded a creative operating system.
•Expertise in performance creative craft across major channels (e.g., Meta/TikTok/YouTube/Reddit/Search) with hooks, formats, and localization skills.
•High fluency with measurement and experimentation: incrementality mindset, clean test design, interpreting mixed signals, and partnering effectively with DS.

Experience:8+ yearsAISaaSTechnology

Skills:CreativityData-drivenCommunicationLeadershipProblem-solving

Languages:English

Tech Stack:AIDynamic content generationAutomated asset productionExperimentation toolingMeasurement instrumentationMarketing channelsInfluencer management

Company Brief

OpenAI

Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.

Industry: AI & Machine Learning

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Hectocorn (USD 100B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2015

Glassdoor: 4.4

Website LinkedIn Glassdoor

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OpenAI

1 month ago

Growth Marketing, Creative System and Optimization

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: San Francisco, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own the performance creative system end-to-end across paid, lifecycle, in-product, and creator/influencer channels - defining the operating model that connects strategy, production, experimentation, measurement, learning, and iteration.
•Set the creative growth strategy and testing roadmap by turning product priorities and business goals into sharp hypotheses, test plans, and creative frameworks that scale across audiences and markets.
•Translate insights into high-quality briefs by partnering with Product, Data Science, Media, and Marketing to convert user insight, product value, and performance signals into clear direction for internal teams, agencies, and creators.
•Build compounding learning loops: establish a system where results are captured, codified, shared, and reused, and where learnings influence both creative output and product/roadmap decisions.
•Partner with Product & Engineering to build the AI-powered creative system - shaping requirements and prioritization for AI-powered capabilities (dynamic content, automated asset generation, experimentation tooling, optimization systems, measurement instrumentation).

Pay and Benefits

Salary: USD 239,000 - 265,000 annually

Equity and Bonus:Equity

Key Requirements

•8+ years owning growth outcomes in performance marketing, product-led growth, or growth strategy roles with a track record of scaling what works (not just launching tests).
•A strong creative and analytical hybrid with intuition for what performs across platforms and the rigor to turn that into testable hypotheses and measurable learnings.
•System-builder mindset; you’ve designed or materially upgraded a creative operating system.
•Expertise in performance creative craft across major channels (e.g., Meta/TikTok/YouTube/Reddit/Search) with hooks, formats, and localization skills.
•High fluency with measurement and experimentation: incrementality mindset, clean test design, interpreting mixed signals, and partnering effectively with DS.

Experience:8+ yearsAISaaSTechnology

Skills:CreativityData-drivenCommunicationLeadershipProblem-solving

Languages:English

Tech Stack:AIDynamic content generationAutomated asset productionExperimentation toolingMeasurement instrumentationMarketing channelsInfluencer management

Company Brief

OpenAI

Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.

Industry: AI & Machine Learning

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Hectocorn (USD 100B+)

Funding: Series E+

Headquarters: San Francisco, United States

Founded: 2015

Glassdoor: 4.4

Website LinkedIn Glassdoor