Propositions Marketing Manager

Allianz
Philippines
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Analytical skills","Communication","Stakeholder management","Cross-functional coordination","Organization"]

Lead the end-to-end development and go-to-market execution of customer-centric propositions for insurance products and related value-added services. Own proposition strategy, frameworks, messaging, and launch enablement while using market intelligence and customer insights to drive differentiation. Map and improve customer journeys across touchpoints, coordinate cross-functional governance, and monitor performance to optimize adoption and business outcomes. Enable distribution teams with tools, playbooks, and training kits.

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FursaFursa
Allianz
Allianz
1 day ago

Propositions Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead the end-to-end development and go-to-market execution of customer-centric propositions for insurance products and related value-added services. Own proposition strategy, frameworks, messaging, and launch enablement while using market intelligence and customer insights to drive differentiation. Map and improve customer journeys across touchpoints, coordinate cross-functional governance, and monitor performance to optimize adoption and business outcomes. Enable distribution teams with tools, playbooks, and training kits.
Location: Philippines
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate market insights and business priorities into clear, customer-centric proposition value and differentiation frameworks.
  • •Develop proposition naming, positioning, messaging, storytelling, and proposition briefs and sales/campaign support content aligned with brand and regulatory requirements.
  • •Own go-to-market planning, launch readiness, promotional and channel enablement, including sales tools, training kits, and playbooks for distribution teams.
  • •Map and improve customer journeys to ensure a consistent proposition experience across touchpoints for new products/propositions.
  • •Monitor proposition and campaign performance, customer feedback, and sales engagement, recommending actions to improve uptake and outcomes.

Key Requirements

  • •Bachelor’s degree in Marketing, Business Management, Communications, Economics, or a related field.
  • •At least 3 years of relevant experience in marketing, product marketing, propositions, or insurance/business development.
  • •Working knowledge of insurance products, customer segments, and distribution channels (advantage).
  • •Strong analytical skills to interpret market data, performance reports, and customer insights.
  • •Excellent written and verbal communication, strong stakeholder management, and proficiency in Microsoft Office.
Experience:3+ yearsInsurance
Education:Bachelor's
Skills:Analytical skillsCommunicationStakeholder managementCross-functional coordinationOrganization
Tech Stack:Microsoft OfficeAI

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn