Growth Content Marketing Manager

Airwallex
San Francisco
Workplace: HybridFull timeUSD 110,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Writing","Editing","Data-driven decision-making","Cross-functional collaboration","Experimentation"]

Own and scale a global growth and demand-generation content engine for Airwallex’s payments product. Lead end-to-end SEO and mid-funnel content strategy, writing and editing SEO pillar pages, comparison content, ebooks, and product narratives. Partner with Product Marketing, Product, SEO, Performance, and Lifecycle teams to translate launches into searchable, conversion-oriented assets. Drive outcomes using analytics, measurement, and continuous experimentation.

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Airwallex
Airwallex
1 day ago

Growth Content Marketing Manager

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Last checked: 21 hours agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Own and scale a global growth and demand-generation content engine for Airwallex’s payments product. Lead end-to-end SEO and mid-funnel content strategy, writing and editing SEO pillar pages, comparison content, ebooks, and product narratives. Partner with Product Marketing, Product, SEO, Performance, and Lifecycle teams to translate launches into searchable, conversion-oriented assets. Drive outcomes using analytics, measurement, and continuous experimentation.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build growth content marketing as a global discipline by establishing best practices, scalable processes, and a high-performing team over time.
  • •Own end-to-end demand generation content strategy across SEO, gated assets, mid-funnel conversion content, and product-led narratives.
  • •Write, edit, and ship high-impact content including SEO pillar/cluster and comparison content, ebooks/whitepapers/guides, and one-pagers/solution briefs/product explainers.
  • •Partner with Product Marketing and Product to translate launches, features, APIs, and workflows into searchable, understandable, and sellable content.
  • •Use measurement and iteration to continuously optimize content for traffic quality, engagement, and pipeline impact, and scale experimentation.

Pay and Benefits

Salary: USD 110,000 - 170,000 annually
Equity and Bonus:Equity
Perks:EquityAnnual Bonus

Key Requirements

  • •6+ years of experience in growth content marketing, demand generation, or SEO-led content roles, preferably at a high-growth B2B technology company.
  • •Proven track record creating content that drives measurable funnel outcomes from traffic to MQLs to pipeline.
  • •Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly.
  • •Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
  • •Data-driven mindset to analyze content performance and optimize based on results; experience partnering cross-functionally across growth and product teams.
Experience:6+ yearsB2B technology
Skills:WritingEditingData-driven decision-makingCross-functional collaborationExperimentation
Tech Stack:WebflowWordPressGoogle Search ConsoleGA4Ahrefs

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor