Associate Director, Digital Marketing - Alamo

Sony Music
New York
Workplace: OnsiteFull timeUSD 70,000 - 80,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Social media","Content creation","Campaign management","Influencer partnerships"]

Lead and execute digital marketing campaigns for Alamo Records, coordinating with artists, management teams, and partners to build timelines, activations, and creative content across social platforms. Drive growth for multi-million follower accounts, delivering high-impact campaigns and innovative digital ideas rooted in music culture and influencer collaborations.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Sony Music
Sony Music
1 year ago

Associate Director, Digital Marketing - Alamo

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live
Reposted: similar role first listed 2 years ago

Job Summary

Lead and execute digital marketing campaigns for Alamo Records, coordinating with artists, management teams, and partners to build timelines, activations, and creative content across social platforms. Drive growth for multi-million follower accounts, delivering high-impact campaigns and innovative digital ideas rooted in music culture and influencer collaborations.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Set goals for artists/projects and create timelines, content, and activations to meet those goals.
  • •Secure artist and partner buy-in and execute across ideas and activations.
  • •Oversee social and platform optimization and delivery logistics.
  • •Collaborate in brainstorms to deliver digital marketing ideas, presenting to artists’ teams and executing campaigns.
  • •Manage multiple social accounts with millions of followers, delivering high-level creative content (videos, lenses, memes) and growth strategies.

Pay and Benefits

Salary: USD 70,000 - 80,000 annually
Perks:MedicalDentalVisionLife InsuranceDisability401kEmployer MatchingFertility CoverageChildcareHealth InsuranceTuitionAdoption

Key Requirements

  • •Minimum 5 years of experience running point on digital campaigns for rap artists and projects (label experience preferred).
  • •Deep knowledge of the modern rap genre/scene with understanding of its history and market dynamics.
  • •Experience collaborating with staff from social platforms and music streaming sites.
  • •Willingness to work normal business hours plus night music events.
  • •Collaborative, open-minded, and passionate about music with the ability to bring positive energy to tasks.
Experience:5+ yearsMusicEntertainmentDigital marketing
Skills:Social mediaContent creationCampaign managementInfluencer partnerships
Languages:English
Tech Stack:Social platformsMusic streaming sites

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor