Vans: Director, Retail Marketing, Global Brand

Lead global retail marketing and visual merchandising strategy for Vans across brick-and-mortar retail doors and wholesale partner co-branded activations. Drive cohesive brand expression and a compelling in-store consumer journey, translating brand narratives and seasonal priorities into storytelling, standards, and scalable toolkits. Own global retail strategy while primarily focusing on AMER execution, partnering cross-functionally to optimize performance and elevate traffic, conversion, and consumer connection.