Vans: Director, Retail Marketing, Global Brand

VF Corporation
United States
Workplace: OnsiteFull timeUSD 171,072 - 213,840 annuallyFunction: Marketing & GrowthExperience: 10-12 yearsSkills: ["Leadership","Stakeholder management","Planning","Operational discipline","Analytical mindset"]

Lead global retail marketing and visual merchandising strategy for Vans across brick-and-mortar retail doors and wholesale partner co-branded activations. Drive cohesive brand expression and a compelling in-store consumer journey, translating brand narratives and seasonal priorities into storytelling, standards, and scalable toolkits. Own global retail strategy while primarily focusing on AMER execution, partnering cross-functionally to optimize performance and elevate traffic, conversion, and consumer connection.

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VF Corporation
VF Corporation
2 months ago

Vans: Director, Retail Marketing, Global Brand

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead global retail marketing and visual merchandising strategy for Vans across brick-and-mortar retail doors and wholesale partner co-branded activations. Drive cohesive brand expression and a compelling in-store consumer journey, translating brand narratives and seasonal priorities into storytelling, standards, and scalable toolkits. Own global retail strategy while primarily focusing on AMER execution, partnering cross-functionally to optimize performance and elevate traffic, conversion, and consumer connection.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define retail’s role in the broader brand and integrated marketing ecosystem by setting global retail marketing and visual merchandising strategy across retail and wholesale environments.
  • •Develop and ensure implementation of evergreen and seasonal go-to-market processes, directing cross-functional partners on in-store priorities, storytelling, and design needs.
  • •Lead seasonal in-store storytelling development and execution across full-price, outlet, and wholesale partner environments, including floor sets, windows, and experiential moments.
  • •Establish global visual merchandising standards and scalable modular toolkits to ensure brand consistency and enable rapid regional execution.
  • •Define and track retail marketing and VM effectiveness (traffic, conversion, revenue per square foot, and execution quality) and lead a global retail marketing and VM organization.

Pay and Benefits

Salary: USD 171,072 - 213,840 annually
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •10-12+ years of experience driving retail marketing and visual merchandising with measurable results.
  • •Deep expertise in visual merchandising, retail storytelling, and physical brand experiences.
  • •Ability to translate brand strategy into commercially effective in-store execution across retail formats.
  • •Strong planning and operational skills managing seasonal retail calendars within governance and decision rights.
  • •Strong cross-functional leadership and stakeholder management; able to influence regional teams and partners without direct authority.
Experience:10-12 yearsRetailVisual merchandisingBrand marketing
Skills:LeadershipStakeholder managementPlanningOperational disciplineAnalytical mindset

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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