Global Strategic Marketing & ABM Activation Lead-Pharma/Biopharma (Beloit, US)

Kerry Group
United States
Workplace: OnsiteFull timeUSD 123,400 - 185,100 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Strategic thinking","Cross-functional collaboration","Leadership","Market analysis","Sales enablement planning"]

Lead the development and execution of a global Therapeutics commercial marketing strategy, translating customer insights, innovation investments, and commercial priorities into value propositions, sales enablement, and market activation. Establish and evolve Account-Based Marketing (ABM) for priority Therapeutics accounts, including ICPs, segmentation, success measures, and activation plans. Partner across Commercial Excellence, Product Management, Technology Marketing, and RD&A to drive market adoption and strategic account growth.

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Kerry Group
Kerry Group
2 days ago

Global Strategic Marketing & ABM Activation Lead-Pharma/Biopharma (Beloit, US)

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Job Summary

Lead the development and execution of a global Therapeutics commercial marketing strategy, translating customer insights, innovation investments, and commercial priorities into value propositions, sales enablement, and market activation. Establish and evolve Account-Based Marketing (ABM) for priority Therapeutics accounts, including ICPs, segmentation, success measures, and activation plans. Partner across Commercial Excellence, Product Management, Technology Marketing, and RD&A to drive market adoption and strategic account growth.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead Therapeutics ABM adoption and activation, including frameworks, ICPs, segmentation, account prioritization, and success measures.
  • •Build the Therapeutics commercial marketing foundation, including messaging hierarchy, value proposition framework, and customer narratives.
  • •Generate customer, competitor, and market insights to inform Therapeutics growth priorities and ABM activation.
  • •Drive strategic account growth by supporting account teams with engagement strategies, penetration, and workflow/formulation-based earlier engagement.
  • •Translate innovation into market adoption by partnering with Product Management and RD&A to support launch readiness and adoption strategies.

Pay and Benefits

Salary: USD 123,400 - 185,100 annually
Perks:Health InsuranceDentalVisionPaid Leave401kEquity

Key Requirements

  • •10+ years of marketing experience
  • •Experience in pharmaceutical/biopharma products or ingredients
  • •Experience with B2B marketing and Account Based Marketing (ABM) strategies
  • •Bachelor’s degree in Marketing/Business or equivalent
  • •Master’s degree (preferred)
Experience:10+ yearsPharmaceuticalBiopharmaB2BAccount-based marketing
Education:Bachelor's in Marketing/Business
Skills:Strategic thinkingCross-functional collaborationLeadershipMarket analysisSales enablement planning

Company Brief

Kerry Group
Kerry Group is a global taste and nutrition company supplying ingredients, flavours and integrated solutions to the food, beverage and pharmaceutical industries, serving manufacturers with product development, technical support and supply chain services.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tralee, Ireland
Founded: 1972
WebsiteLinkedIn