Senior Demand Generation Strategist (Remote Canada)

Directive
Toronto, Montreal, Vancouver, Calgary, Ottawa, Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Communication","Leadership","Problem-solving","Time management","Negotiation"]

Senior Demand Generation Strategist responsible for leading demand-gen programs for a select SMB portfolio in the SaaS space. You will own strategy, execution and client relationships across paid media, SEO, and CRO, driving measurable results while collaborating with a remote team. This role combines strategic planning, campaign execution, and project management in a remote-first environment.

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Directive
Directive
4 months ago

Senior Demand Generation Strategist (Remote Canada)

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Job Summary

Senior Demand Generation Strategist responsible for leading demand-gen programs for a select SMB portfolio in the SaaS space. You will own strategy, execution and client relationships across paid media, SEO, and CRO, driving measurable results while collaborating with a remote team. This role combines strategic planning, campaign execution, and project management in a remote-first environment.
Location: Toronto, Montreal, Vancouver, Calgary, Ottawa, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the success of SMB clients, across channels
  • •Handle client relationships with poise, confidence, and empathy
  • •Project manage and organize your accounts
  • •Build relationships with your point of contacts
  • •Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies

Pay and Benefits

Perks:Health InsuranceDentalVision401kPaid LeaveLife InsuranceDisabilityGym MembershipParental Leave

Key Requirements

  • •2+ years of experience in agency-side marketing
  • •2+ years of experience in performance marketing
  • •Brilliant strategist and a truly T-shaped marketer
  • •World-class project manager who knows how to get things done on time and below cost
  • •Availability to travel
Experience:2+ yearsSaaSB2BMarketingAdvertisingAgency
Skills:CommunicationLeadershipProblem-solvingTime managementNegotiation
Languages:English
Tech Stack:Paid MediaSEOCROAIAutomationSlackZoom

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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