Senior Customer Marketing Manager

Hootsuite
Vancouver, Toronto
Workplace: OnsiteFull timeCAD 116,100 - 162,700 annuallyFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Collaboration","Process/project management","Resilience","Decision making","Communication"]

Develop and execute an integrated customer marketing strategy that drives adoption, engagement, retention, expansion, and advocacy across the customer lifecycle. Translate customer insights, behavioral data, and business priorities into lifecycle programs, customer journeys, and campaigns. Build and manage a customer marketing roadmap and advocacy engine, partner cross-functionally with Customer Success, Product Marketing, Content, and Revenue Ops, and establish measurement frameworks to optimize marketing influence on commercial outcomes.

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FursaFursa
Hootsuite
Hootsuite
2 days ago

Senior Customer Marketing Manager

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Last checked: 7 hours agoStatus: Live

Job Summary

Develop and execute an integrated customer marketing strategy that drives adoption, engagement, retention, expansion, and advocacy across the customer lifecycle. Translate customer insights, behavioral data, and business priorities into lifecycle programs, customer journeys, and campaigns. Build and manage a customer marketing roadmap and advocacy engine, partner cross-functionally with Customer Success, Product Marketing, Content, and Revenue Ops, and establish measurement frameworks to optimize marketing influence on commercial outcomes.
Location: Vancouver, Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute an integrated customer marketing strategy across the customer lifecycle to drive adoption, engagement, retention, expansion, and advocacy.
  • •Synthesize customer insights and behavioral data into targeted lifecycle programs, customer journeys, and campaigns for different segments and personas.
  • •Create and manage a customer marketing roadmap aligning cross-functional initiatives across lifecycle campaigns, product launches, customer education, renewals, and expansion opportunities.
  • •Design and run customer communications and educational programs (including webinars and campaigns) to improve onboarding, activation, re-engagement, and renewal readiness.
  • •Establish performance measurement frameworks for engagement, adoption, retention, advocacy, and expansion; partner with Revenue Operations to improve segmentation, targeting, data quality, and attribution.

Pay and Benefits

Salary: CAD 116,100 - 162,700 annually

Key Requirements

  • •12+ years of experience in B2B marketing with significant customer marketing, lifecycle marketing, growth marketing, or customer engagement experience.
  • •Experience developing programs that support product adoption, retention, expansion, and customer advocacy.
  • •Strong understanding of the B2B SaaS customer lifecycle and how Customer Success, Account Management, Product Marketing, and Revenue Operations work together.
  • •Ability to translate customer data, insights, and business priorities into practical marketing programs, journeys, and campaigns.
  • •Demonstrated collaboration skills and process/project management to deliver results across cross-functional teams.
Experience:12+ yearsB2B SaaS
Skills:CollaborationProcess/project managementResilienceDecision makingCommunication
Languages:English

Company Brief

Hootsuite
Provides a social media management platform for businesses to schedule posts, monitor conversations, analyze performance, and manage multiple social accounts across networks. Serves marketers, agencies, and enterprises with collaboration and analytics tools.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Vancouver, Canada
Founded: 2008
WebsiteLinkedIn