Senior Programmatic Strategist (Remote Canada)

Directive
Calgary, Ottawa, Toronto, Vancouver, Montreal
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 3+ yearsSkills: ["Strategic thinking","Cross-collaboration","Communication","Analytical ability","Attention to detail"]

Own day-to-day programmatic client work, building and optimizing campaigns across channels like display, native, video, and audio. Develop media strategies aligned to client objectives, integrate first- and third-party data for audience targeting, and manage planning, delivery, and troubleshooting. Deliver clear reporting with actionable insights, present campaign plans and recommendations, and coordinate cross-functionally with creative, analytics, and account teams to exceed client KPIs.

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FursaFursa
Directive
Directive
2 days ago

Senior Programmatic Strategist (Remote Canada)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own day-to-day programmatic client work, building and optimizing campaigns across channels like display, native, video, and audio. Develop media strategies aligned to client objectives, integrate first- and third-party data for audience targeting, and manage planning, delivery, and troubleshooting. Deliver clear reporting with actionable insights, present campaign plans and recommendations, and coordinate cross-functionally with creative, analytics, and account teams to exceed client KPIs.
Location: Calgary, Ottawa, Toronto, Vancouver, Montreal
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Develop and execute comprehensive media strategies aligned to client objectives through cross-team collaboration.
  • •Build programmatic campaigns across DSPs (e.g., DV360 and The Trade Desk) including planning, setup, optimization, and troubleshooting.
  • •Leverage first- and third-party data to improve audience targeting and segmentation.
  • •Create and analyze performance reports to deliver actionable insights and recommendations.
  • •Serve as the primary client point of contact, providing updates and presenting campaign plans and strategic adjustments.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability InsurancePaid LeavePaid HolidaysParental Leave401k

Key Requirements

  • •3+ years of experience in programmatic roles at publishers, agencies, or ad tech, with bonus B2B experience.
  • •Hands-on media buying experience building and optimizing campaigns in DSPs, with preference for The Trade Desk and DV360.
  • •Experience with programmatic media planning, buying, and measurement frameworks to evaluate campaign success.
  • •Strong understanding of how programmatic and other paid/organic channels work together to surpass client KPIs.
  • •Strong analytical ability and attention to detail, with a results-oriented mindset and experience managing multiple projects.
Experience:3+ yearsB2BSaaSProgrammatic advertisingAd tech
Skills:Strategic thinkingCross-collaborationCommunicationAnalytical abilityAttention to detail
Tech Stack:ProgrammaticDSPDV360The Trade DeskZoomSlackPCMac

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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