Growth Marketing Manager (Lifecycle)

Phantom
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 3-6 yearsSkills: ["Copywriting","Experimentation","Analytical skills"]

Own and optimize the retention and engagement lifecycle for Phantom’s trading products. Design and execute data-driven push notification, email, and in-app messaging campaigns to increase engagement, revenue, product adoption, and reduce churn. Partner with product, data science, and design to build holistic lifecycle strategies across prediction markets, spot trading, and perpetual futures, driving experimentation and measurable business outcomes.

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FursaFursa
Phantom
Phantom
3 days ago

Growth Marketing Manager (Lifecycle)

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Last checked: 20 hours agoStatus: Live

Job Summary

Own and optimize the retention and engagement lifecycle for Phantom’s trading products. Design and execute data-driven push notification, email, and in-app messaging campaigns to increase engagement, revenue, product adoption, and reduce churn. Partner with product, data science, and design to build holistic lifecycle strategies across prediction markets, spot trading, and perpetual futures, driving experimentation and measurable business outcomes.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Drive retention and engagement strategy across push, email, and in-app surfaces for Trading products; define success metrics, priorities, and roadmap.
  • •Partner with the Lifecycle Lead to define and own business outcomes and communicate results to product and growth leadership.
  • •Build and execute complex CRM campaigns and automations to drive revenue, engagement, and retention.
  • •Lead the lifecycle marketing experimentation roadmap with Data Science and Product to unlock growth opportunities.
  • •Partner with Product and Brand Design/Product Marketing to develop holistic lifecycle strategies and branded experiences across predictions, spot trading, and perpetual futures.

Key Requirements

  • •3-6 years building lifecycle/CRM programs from strategy through execution.
  • •Extensive experience building and executing complex CRM campaigns with multiple stakeholders.
  • •Experience with CRM tools such as Braze and other campaign-building tools.
  • •Proven understanding of driving retention and engagement in prediction markets or sports gaming (consumer fintech/trading experience is a plus).
  • •Strong analytical skills and experimentation principles, with in-depth knowledge of marketing automation/CRM systems and strong copywriting ability.
Experience:3-6 yearsConsumer fintechTradingPrediction marketsSports gaming
Skills:CopywritingExperimentationAnalytical skills
Tech Stack:BrazeCRMMarketing automationPush notificationsEmail marketingIn-app messaging

Company Brief

Phantom
Phantom builds a user-friendly, self-custodial multichain crypto wallet for managing tokens, NFTs, swaps, and on‑chain interactions across Solana, Ethereum, Bitcoin and other networks—focused on mass adoption and consumer finance features.
Industry: Blockchain & Web3
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2021
WebsiteLinkedIn