Marketing Director for Capital Markets and Advisory

Citizens Bank
San Francisco, Charlotte, New York, Boston
Workplace: HybridFull timeUSD 154,747.2 - 232,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Strategic thinking","Creativity","Team collaboration","Communication","Attention to detail"]

Lead integrated marketing for the investment bank arm, building brand equity and driving interest in capital markets and advisory products. Own digital strategy across web UX, targeted email, content marketing, social, SEO, and events—then convert traffic into leads and nurture prospects with sales leadership. Build content and marketing automation, measure performance with closed-loop analytics, manage budgets/forecasts, and partner across business lines and agencies to deliver quarterly and annual plans.

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Citizens Bank
Citizens Bank
1 day ago

Marketing Director for Capital Markets and Advisory

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead integrated marketing for the investment bank arm, building brand equity and driving interest in capital markets and advisory products. Own digital strategy across web UX, targeted email, content marketing, social, SEO, and events—then convert traffic into leads and nurture prospects with sales leadership. Build content and marketing automation, measure performance with closed-loop analytics, manage budgets/forecasts, and partner across business lines and agencies to deliver quarterly and annual plans.
Location: San Francisco, Charlotte, New York, Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Work with internal centers of excellence and agencies to drive digital marketing strategies across web UX, targeted email, content marketing, social, SEO, and events.
  • •Develop and lead marketing strategy/vision to achieve measurable business unit objectives and revenue goals.
  • •Lead inbound marketing to attract visits, convert traffic into leads, and nurture prospects with sales leadership.
  • •Build and manage an editorial/content calendar and help establish/optimize marketing automation and lead nurturing.
  • •Partner cross-functionally to design quarterly and annual integrated marketing plans, manage budgets/forecasts, and ensure regulatory-compliant execution using closed-loop analytics.

Pay and Benefits

Salary: USD 154,747.2 - 232,000 annually
Perks:Health InsuranceDentalVisionRetirement BenefitsLearning BudgetWellness Stipend

Key Requirements

  • •10+ years of marketing experience with strong strategic and creative thinking.
  • •Investment banking and corporate finance experience, including areas such as acquisitions/M&A advisory and global markets/capital markets.
  • •Broad marketing communications experience across advertising, direct, digital, and public relations.
  • •Strong digital channel experience across search, display, social, and content.
  • •Experience creating marketing briefs using research, data, personas, and customer journey maps; familiarity with Salesforce.com and account-based marketing is desired.
Experience:10+ years
Education:Bachelor's
Skills:Strategic thinkingCreativityTeam collaborationCommunicationAttention to detail
Tech Stack:Salesforce.com

Company Brief

Citizens Bank
Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Providence, United States
Founded: 1828
Website