Head of B2B Marketing

Booking Holdings
New York
Workplace: HybridFull timeUSD 204,000 - 306,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Stakeholder management","Strategic thinking","Commercial rigor","Data-driven decision-making"]

Lead the global enterprise marketing function for Booking Holdings’ newly established Booking Partner Division. Define B2B brand identity and positioning, build a scalable demand generation engine with rigorous attribution, and design partner marketing programs that drive measurable pipeline and P&L impact through partners’ channels. Collaborate with B2C marketing leads across Booking.com, Agoda, and Priceline, manage a global team of ~30, and set ambitious quantified outcomes while operating with commercial rigor.

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Booking Holdings
Booking Holdings
1 month ago

Head of B2B Marketing

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Last checked: 29 days agoStatus: Live

Job Summary

Lead the global enterprise marketing function for Booking Holdings’ newly established Booking Partner Division. Define B2B brand identity and positioning, build a scalable demand generation engine with rigorous attribution, and design partner marketing programs that drive measurable pipeline and P&L impact through partners’ channels. Collaborate with B2C marketing leads across Booking.com, Agoda, and Priceline, manage a global team of ~30, and set ambitious quantified outcomes while operating with commercial rigor.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define B2B brand identity, positioning, and messaging architecture, leveraging the Booking Holdings brand portfolio while tracking brand equity progress.
  • •Build and own the B2B acquisition funnel with clear attribution, measurable pipeline targets, and rapid experimentation across channels.
  • •Design and execute partner marketing programs to help strategic partners grow customers and deepen engagement on their platforms.
  • •Develop co-branded and white-label marketing assets and partner activation playbooks across partners’ owned customer communications.
  • •Lead a global marketing organization (~30 people) and collaborate with B2C marketing leads across Agoda, Booking, and Priceline to deliver partner and customer experiences aligned to brand strategy.
Travel: Medium travel

Pay and Benefits

Salary: USD 204,000 - 306,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceLearning BudgetGym MembershipDiscounts

Key Requirements

  • •Significant senior marketing leadership experience in B2B, platform, SaaS, travel, technology, or similarly complex commercial environments.
  • •Proven success building and scaling B2B marketing functions across brand, demand generation, product marketing, lifecycle/CRM, and partner marketing.
  • •Track record linking marketing investment to revenue growth, retention, ROI, and long-term customer value.
  • •Experience developing value propositions, positioning, and go-to-market strategies for complex products and services.
  • •Strong analytical capability in data-driven environments, including marketing performance measurement, attribution, segmentation, and lifecycle analytics.
Experience:B2BSaaSTravelTechnologyPlatform marketingData-driven marketing
Skills:LeadershipStakeholder managementStrategic thinkingCommercial rigorData-driven decision-making
Tech Stack:CRMMarketing automationMeasurement platformsAI

Company Brief

Booking Holdings
Operates a portfolio of online travel and related services brands, including Booking.com, Priceline, Agoda, and Kayak, providing lodging reservations, flights, and other travel products to consumers and partners worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Norwalk, United States
Founded: 1997
WebsiteLinkedIn