Senior Product Marketing Manager

Unity Software
Mountain View
Workplace: OnsiteFull timeUSD 123,300 - 234,800 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional leadership","Influence","Writing","Data literacy","Ambiguity tolerance"]

Own go-to-market for Unity’s AI creation experience and AI integration ecosystem, including positioning, narrative, and end-to-end launches for betas and feature rollouts. Define audiences and personas for indie creators through technical leaders, build developer-trust messaging, and drive partner co-marketing for third-party AI plugins. Use market intelligence and voice of customer insights to shape positioning, enable sales with content and battlecards, and measure adoption, activation, retention, and sentiment.

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FursaFursa
Unity Software
Unity Software
1 day ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own go-to-market for Unity’s AI creation experience and AI integration ecosystem, including positioning, narrative, and end-to-end launches for betas and feature rollouts. Define audiences and personas for indie creators through technical leaders, build developer-trust messaging, and drive partner co-marketing for third-party AI plugins. Use market intelligence and voice of customer insights to shape positioning, enable sales with content and battlecards, and measure adoption, activation, retention, and sentiment.
Location: Mountain View
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own positioning architecture and messaging for Unity’s AI tools and plugin ecosystem, translating technical capabilities into workflow value.
  • •Lead end-to-end GTM for launches, betas, and feature rollouts including tiering, audience targeting, enablement, and launch execution.
  • •Define audiences and personas and feed insights into product decisions, beta cohorts, and roadmap strategy.
  • •Drive ecosystem and partner marketing for third-party AI plugins and co-marketing motions within Unity.
  • •Partner with Sales, Success, Support, Product, and Analytics to create enablement assets and set success metrics for adoption, activation, retention, and sentiment.

Pay and Benefits

Salary: USD 123,300 - 234,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceLife InsuranceDisability InsuranceRetirementCommuter BenefitsPaid LeaveParental LeaveLearning Budget

Key Requirements

  • •8+ years in product marketing or GTM leadership with experience owning a product line end-to-end.
  • •Proven ability marketing to technical audiences (developers, engineers, or technical artists) and earning credibility with skeptical users.
  • •Direct experience marketing AI/ML products with technical judgment to distinguish real capabilities from demos.
  • •Exceptional writing skills to translate complex technology into clear narratives for launch pages, keynotes, or engineering collaboration.
  • •Strong data literacy to set metrics, interpret performance signals, and pivot strategy based on results.
Experience:AI/MLDeveloper toolsSaaSGaming
Skills:Cross-functional leadershipInfluenceWritingData literacyAmbiguity tolerance
Languages:English
Tech Stack:AIAI/MLClaude CodeGeminiMCPPluginsModel providers

Company Brief

Unity Software
Develops the Unity real-time 3D development platform used to create, operate, and monetize interactive experiences and games across mobile, console, PC, and AR/VR platforms. Serves developers, studios, and enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2004
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn