Digital Sales & Engagement Manager - Hang Seng Bank (HK)

HSBC
Hong Kong
Workplace: OnsiteFull timeFunction: SalesEducation: bachelorsSkills: ["Customer orientation","Business acumen","Data analysis","Communication","Problem-solving"]

Lead digital sales and customer engagement initiatives for commercial banking customers by driving personalized, segment-based communications and measuring performance across digital channels. Analyze funnel data, build dashboards with actionable insights, and partner with product owners to design sales campaigns with post-launch reviews. Collaborate with internal stakeholders to support adoption and conversion, and help continuously improve an AI-empowered engagement centre and customer journey on digital banking platforms.

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FursaFursa
HSBC
HSBC
2 days ago

Digital Sales & Engagement Manager - Hang Seng Bank (HK)

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead digital sales and customer engagement initiatives for commercial banking customers by driving personalized, segment-based communications and measuring performance across digital channels. Analyze funnel data, build dashboards with actionable insights, and partner with product owners to design sales campaigns with post-launch reviews. Collaborate with internal stakeholders to support adoption and conversion, and help continuously improve an AI-empowered engagement centre and customer journey on digital banking platforms.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Implement strategic plans and initiatives to deepen customer engagement and penetration through personalized, segment-centric communications.
  • •Analyze digital channel and funnel performance, build dashboards to track progress, and extract insights for management decisions.
  • •Work with product owners to design sales campaigns, prepare business cases, and conduct post-campaign reviews to measure effectiveness.
  • •Run periodic channel surveys to assess customer feedback and validate ideas to expedite adoption and conversion.
  • •Support and improve an AI-empowered engagement centre to enhance the customer journey and personalized digital banking experiences on digital platforms.

Key Requirements

  • •University degree in Marketing, Data Analytics, or other relevant qualifications.
  • •Experience developing and executing channel migration and digital sales and/or marketing strategy.
  • •Strong customer orientation and business acumen.
  • •Strong data analytical skills to generate management insights from large data sources.
  • •Creative, self-motivated, and skilled in communication, interpersonal collaboration, problem-solving, and independently delivering results.
Education:Bachelor's in Marketing, Data analytics
Skills:Customer orientationBusiness acumenData analysisCommunicationProblem-solving
Tech Stack:AIDashboards

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn