Product Marketing Lead, Lines of Business & Industries

OpenAI
San Francisco
Workplace: HybridFull timeUSD 374,000 - 415,000 annuallyFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Strategic thinking","Influence","Cross-functional alignment","Writing","Presentation"]

Define how OpenAI creates value across lines of business and priority industries by turning a broad model and product portfolio into coherent audience narratives, use cases, customer proof, and go-to-market motions. Lead segmentation and opportunity strategy, build industry-specific activation plans, and create a durable system for use cases, demos, ROI stories, and executive narratives—aligning senior stakeholders across product, research, and marketing.

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FursaFursa
OpenAI
OpenAI
1 day ago

Product Marketing Lead, Lines of Business & Industries

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Define how OpenAI creates value across lines of business and priority industries by turning a broad model and product portfolio into coherent audience narratives, use cases, customer proof, and go-to-market motions. Lead segmentation and opportunity strategy, build industry-specific activation plans, and create a durable system for use cases, demos, ROI stories, and executive narratives—aligning senior stakeholders across product, research, and marketing.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Set product marketing strategy across priority lines of business and industries, including segmentation, opportunity sizing, and portfolio choices.
  • •Define how OpenAI helps core business functions transform through buyer/practitioner insights, messaging, workflows, adoption paths, and proof.
  • •Build differentiated narratives and activation plans for priority industries, accounting for distinct buyers, operating models, trust requirements, partners, and market dynamics.
  • •Create a durable system for use cases, demonstrations, customer evidence, ROI stories, and executive narratives.
  • •Translate strategy into launches, campaigns, field plays, partner motions, executive programs, content, events, and enablement across the customer journey.
Travel: Low travel

Pay and Benefits

Salary: USD 374,000 - 415,000 annually
Equity and Bonus:Equity

Key Requirements

  • •12+ years of experience in product marketing, industry marketing, solutions marketing, enterprise go-to-market, or an adjacent technical marketing discipline.
  • •Experience setting strategy across complex product portfolios, multiple audiences, and cross-functional teams.
  • •Ability to define personas, lines of business, industries, workflows, and market opportunities using customer research, market data, and field insights.
  • •Strong judgment and the ability to lead effectively through influence in ambiguous, rapidly changing environments.
  • •Ability to translate models, APIs, platforms, and business products into credible value for executives and technical/practitioner audiences, including in regulated environments.
Experience:12+ yearsEnterprise softwareCloudDataDeveloper toolsAITechnical marketing
Skills:Strategic thinkingInfluenceCross-functional alignmentWritingPresentation
Tech Stack:APIsPlatformsAI modelsGo-to-market

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor