Truv

2 weeks ago

Head of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead full-funnel demand generation and PLG growth initiatives, building always-on, multi-channel programs that convert awareness into pipeline and free-to-paid revenue. Own messaging and positioning in collaboration with Product Marketing, partner cross-functionally with Sales, Product, RevOps, and Customer Success, and drive continuous optimization using KPIs like MQLs, PQLs, SQLs, CAC, and ROI. Build, mentor, and scale a growing marketing team.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Build and scale always-on full-funnel demand generation programs across ABM, paid media, content, webinars, events, partnerships, email, and SEO.
•Drive PLG strategy including self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified lead conversion to accelerate free-to-paid.
•Collaborate on messaging and positioning with Product Marketing to highlight real-time data, borrower empowerment, and lending-workflow efficiency.
•Partner with Sales, Product, RevOps, and Customer Success to optimize funnel flow from awareness to revenue.
•Lead team building, budgeting, forecasting, and KPI-driven optimization across marketing performance and pipeline impact.

Pay and Benefits

Salary: USD 185,000 - 230,000 annually

Equity and Bonus:Equity

Perks:Remote WorkHealth InsuranceDentalVision401kEquityFlexible Time

Key Requirements

•10+ years of B2B SaaS marketing experience with leading demand generation and PLG initiatives.
•Experience scaling marketing motion from early-stage inbound to enterprise and self-serve revenue growth.
•Hands-on PLG experience including usage-based growth, onboarding flows, and conversion optimization.
•Deep familiarity with marketing tools such as HubSpot, MQL/PQL scoring, automation/enrichment tools like Clay, analytics dashboards, and Claude Code.
•Strong leadership experience building cross-functional teams and enabling SDR/BDR alignment.

Experience:B2B SaaSPLGDemand generationFintech

Skills:LeadershipAnalytical mindsetCross-functional collaborationStrategic thinkingData-driven optimization

Tech Stack:HubSpotClayClaude CodeGitHub

Company Brief

Truv

Provides APIs for employment, income and identity verification that enable lenders, payroll providers, and fintechs to verify consumer data in real time while reducing fraud and manual processes.

Industry: Fintech Infrastructure

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2019

Website LinkedIn

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Truv

2 weeks ago

Head of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Build and scale always-on full-funnel demand generation programs across ABM, paid media, content, webinars, events, partnerships, email, and SEO.
•Drive PLG strategy including self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified lead conversion to accelerate free-to-paid.
•Collaborate on messaging and positioning with Product Marketing to highlight real-time data, borrower empowerment, and lending-workflow efficiency.
•Partner with Sales, Product, RevOps, and Customer Success to optimize funnel flow from awareness to revenue.
•Lead team building, budgeting, forecasting, and KPI-driven optimization across marketing performance and pipeline impact.

Pay and Benefits

Salary: USD 185,000 - 230,000 annually

Equity and Bonus:Equity

Perks:Remote WorkHealth InsuranceDentalVision401kEquityFlexible Time

Key Requirements

•10+ years of B2B SaaS marketing experience with leading demand generation and PLG initiatives.
•Experience scaling marketing motion from early-stage inbound to enterprise and self-serve revenue growth.
•Hands-on PLG experience including usage-based growth, onboarding flows, and conversion optimization.
•Deep familiarity with marketing tools such as HubSpot, MQL/PQL scoring, automation/enrichment tools like Clay, analytics dashboards, and Claude Code.
•Strong leadership experience building cross-functional teams and enabling SDR/BDR alignment.

Experience:B2B SaaSPLGDemand generationFintech

Skills:LeadershipAnalytical mindsetCross-functional collaborationStrategic thinkingData-driven optimization

Tech Stack:HubSpotClayClaude CodeGitHub

Company Brief

Truv

Provides APIs for employment, income and identity verification that enable lenders, payroll providers, and fintechs to verify consumer data in real time while reducing fraud and manual processes.

Industry: Fintech Infrastructure

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series C

Headquarters: San Francisco, United States

Founded: 2019

Website LinkedIn