CRM Data Analyst

Burberry
London
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceExperience: 5+ yearsSkills: ["Analytical mindset","Attention to detail","Communication skills","Stakeholder management"]

Drive customer engagement by building and optimizing CRM data models, segmentation frameworks, and analytics in Databricks. Identify customer insights and trends to inform personalization and campaign decision-making. Create and maintain interactive dashboards using Tableau, Looker, and/or Power BI, while ensuring data governance across global CRM and analytics platforms. Collaborate with CRM, Data Science, and Digital teams to support omnichannel initiatives and clienteling tools.

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FursaFursa
Burberry
Burberry
2 days ago

CRM Data Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Drive customer engagement by building and optimizing CRM data models, segmentation frameworks, and analytics in Databricks. Identify customer insights and trends to inform personalization and campaign decision-making. Create and maintain interactive dashboards using Tableau, Looker, and/or Power BI, while ensuring data governance across global CRM and analytics platforms. Collaborate with CRM, Data Science, and Digital teams to support omnichannel initiatives and clienteling tools.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Build, maintain, and optimize customer data models and segmentation frameworks in Databricks.
  • •Identify customer insights and trends that inform personalization, targeting, and strategic decision-making.
  • •Design and maintain interactive dashboards using Tableau and/or Looker and/or Power BI, ensuring data accuracy and usability for stakeholders.
  • •Ensure data governance and consistency across global CRM and analytics platforms.
  • •Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science.

Key Requirements

  • •5+ years of experience in CRM analytics, data analytics, or related roles, ideally in fashion, retail, or luxury.
  • •Strong proficiency in Databricks using SQL, Python, or PySpark for data transformation and analysis.
  • •Solid understanding of CRM principles, customer segmentation, and campaign measurement.
  • •Experience with customer databases, CDPs, and marketing automation systems such as Salesforce and Braze.
  • •Proven experience creating and maintaining reports and dashboards in Tableau and Looker.
Experience:5+ yearsFashionRetailLuxuryCRM analytics
Skills:Analytical mindsetAttention to detailCommunication skillsStakeholder management
Tech Stack:DatabricksSQLPythonPySparkTableauLookerPower BISalesforceBraze

Company Brief

Burberry
British luxury fashion house designing and selling ready-to-wear, accessories, fragrances, and leather goods. Known for its trench coats, distinctive check pattern, and global retail presence across wholesale, e-commerce, and owned stores.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1856
WebsiteLinkedIn