Senior Associate, CRM - Green Chef

HelloFresh
New York
Workplace: OnsiteFull timeUSD 79,538 - 88,375Function: Hospitality & Food ServiceExperience: 3+ yearsEducation: bachelorsSkills: ["Execution","Attention to detail","Process-driven","Data-driven","Collaboration","Proactive","Adaptable"]

Own end-to-end email and SMS execution for Green Chef, a premium health-focused brand. Build, QA, deploy, and optimize Activation and Reactivation CRM flows and automated journeys, continuously improving speed and performance. Partner with Growth Managers and the global CRM team on strategy, segmentation, testing, and segmentation logic. Report on channel performance, drive A/B tests, and translate results into an actionable growth roadmap with cross-functional Brand, Creative, Product Marketing, and Analytics collaboration.

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FursaFursa
HelloFresh
HelloFresh
2 days ago

Senior Associate, CRM - Green Chef

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Last checked: 36 minutes agoStatus: Live

Job Summary

Own end-to-end email and SMS execution for Green Chef, a premium health-focused brand. Build, QA, deploy, and optimize Activation and Reactivation CRM flows and automated journeys, continuously improving speed and performance. Partner with Growth Managers and the global CRM team on strategy, segmentation, testing, and segmentation logic. Report on channel performance, drive A/B tests, and translate results into an actionable growth roadmap with cross-functional Brand, Creative, Product Marketing, and Analytics collaboration.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Hospitality & Food Service
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end email and SMS strategy, optimization, and execution for Green Chef segments, from build through QA to deployment.
  • •Build, QA, and continuously optimize trigger-based flows and automated customer journeys, focusing on Activation and Reactivation.
  • •Collaborate on segmentation strategy and lifecycle targeting to drive conversion and bring cross-market insights into the roadmap.
  • •Report regularly on CRM channel performance (conversion, deliverability, engagement) and run A/B tests to drive incremental improvements.
  • •Partner with Brand, Creative, and Product Marketing to ensure assets are briefed, planned, and delivered on time, and act as CRM point of contact for stakeholders.

Pay and Benefits

Salary: USD 79,538 - 88,375
Perks:401kPaid LeaveParental LeaveHealth InsuranceSabbatical

Key Requirements

  • •3+ years of CRM or lifecycle marketing experience, owning campaigns from strategy through execution.
  • •Hands-on experience with Salesforce Marketing Cloud (required); Iterable experience is a strong plus.
  • •Proficiency across email and SMS; experience with in-app and push is a plus.
  • •Experience building and managing automated journeys, trigger flows, and segmentation logic.
  • •A bachelor’s degree in Marketing, Business, or a related field.
Experience:3+ yearsD2CSubscriptionE-commerce
Education:Bachelor's in Marketing, Business, or a related field
Skills:ExecutionAttention to detailProcess-drivenData-drivenCollaborationProactiveAdaptable
Languages:English
Tech Stack:Salesforce Marketing CloudIterableEmailSMS

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn