Senior Product Manager - User and Lifecycle Analytics

Contentsquare
Germany
Workplace: HybridFull timeFunction: Product ManagementSkills: ["Customer discovery","Communication","Prioritization"]

Own product strategy and roadmap for user segmentation and lifecycle analytics, bridging product analytics and marketing technology. Partner with Engineering, Product Design, and cross-functional data/identity/AI teams to define customer priorities, product KPIs, and launch/iteration plans. Improve audience building, retention and cohort analysis, and explore predictive lifecycle intelligence like scoring and churn/conversion predictions, while making clear trade-offs and communicating decisions across stakeholders.

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FursaFursa
Contentsquare
Contentsquare
1 day ago

Senior Product Manager - User and Lifecycle Analytics

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own product strategy and roadmap for user segmentation and lifecycle analytics, bridging product analytics and marketing technology. Partner with Engineering, Product Design, and cross-functional data/identity/AI teams to define customer priorities, product KPIs, and launch/iteration plans. Improve audience building, retention and cohort analysis, and explore predictive lifecycle intelligence like scoring and churn/conversion predictions, while making clear trade-offs and communicating decisions across stakeholders.
Location: Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Define product direction: strategy, roadmap, success measures for user segmentation and lifecycle analytics.
  • •Prioritize customer problems by balancing customer value, product quality, technical constraints, and business goals.
  • •Improve segmentation and lifecycle analysis workflows: audience definition, filtering, and reuse across analyses.
  • •Lead user and retention analysis from aggregate trends to cohorts and individual users to identify drivers of conversion, engagement, and retention.
  • •Explore predictive lifecycle intelligence (e.g., classification, engagement scoring, suggestions, and predictions for conversion/retention/churn) and validate customer understanding before roadmap decisions.

Pay and Benefits

Equity and Bonus:Equity
Perks:EquityPaid Time-offLifestyle AllowanceRemote Work

Key Requirements

  • •5+ years of product management experience in B2B software or a complex data product, with responsibility for strategy, roadmap, and measurable outcomes.
  • •Experience in product analytics, customer data, audience platforms, marketing technology, lifecycle/retention products, experimentation, or a closely related area.
  • •A practical understanding of segmentation, funnels, cohorts, conversion, engagement, and retention analysis.
  • •Strong customer discovery skills using qualitative feedback and product data together to make decisions.
  • •Experience working with Engineering and Product Design on products relying on shared data, APIs, identity, or analytics services.
Experience:B2B softwareProduct analyticsCustomer dataMarketing technologyLifecycle marketingRetentionExperimentation
Skills:Customer discoveryCommunicationPrioritization
Tech Stack:APIsIdentityAnalytics servicesMachine learningPredictive

Company Brief

Contentsquare
Provides a digital experience analytics platform that helps companies understand user behavior across websites and apps, optimize customer journeys, and improve conversion and engagement through AI-driven insights.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Paris, France
Founded: 2012
WebsiteLinkedIn