Brand Editorial Lead

Laylo
New York, Los Angeles, Nashville
Workplace: RemoteFull timeUSD 120,000 - 155,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 3+ yearsSkills: ["Taste & craft","Storytelling","Editing","Independent execution"]

Own Laylo’s distinctive editorial voice across website, campaigns, customer stories, and sales collateral. Source compelling stories by interviewing music-industry managers and promoters, then ship weekly copy and 2–3 customer stories per month. Turn GTM briefs into campaign concepts and finished messaging across web, email, and social. Raise writing standards by editing teammates’ work and creating voice guidelines and AI workflows.

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Laylo
Laylo
1 day ago

Brand Editorial Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own Laylo’s distinctive editorial voice across website, campaigns, customer stories, and sales collateral. Source compelling stories by interviewing music-industry managers and promoters, then ship weekly copy and 2–3 customer stories per month. Turn GTM briefs into campaign concepts and finished messaging across web, email, and social. Raise writing standards by editing teammates’ work and creating voice guidelines and AI workflows.
Location: New York, Los Angeles, Nashville
Workplace: Remote
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Source and run interviews with managers, marketers, and promoters behind tours, shows, and releases.
  • •Ship 2+ customer stories per month, then adapt each into social posts, newsletter sends, and sales collateral.
  • •Turn GTM briefs into campaign concepts, messaging, and finished copy across web, email, and social launch surfaces.
  • •Write and edit across Laylo’s channels (website, lifecycle, blog, social, and sales collateral) and raise the standard of team writing.
  • •Create voice guidelines and AI workflows the company can use, and collaborate with Sales, Partnerships, Product, and Design to get work shipped.

Pay and Benefits

Salary: USD 120,000 - 155,000 annually

Key Requirements

  • •5+ years in writing-first brand, editorial, or content roles, with a portfolio showing exceptional work across multiple formats.
  • •Independently take stories from idea to published work, including interviewing, finding the story, establishing the angle, and delivering publication-ready copy.
  • •Demonstrate clear, opinionated editorial judgment about what makes content worth reading, watching, or interacting with.
  • •Ship at startup pace without needing an agency or multiple rounds of creative direction.
  • •Build and use AI and automation to accelerate writing workflows.
Experience:3+ yearsMusic industryEntertainmentSaaS
Skills:Taste & craftStorytellingEditingIndependent execution
Tech Stack:AIAutomationCRMInstagram DMSMSEmail

Eligibility

Nationality:US National

Company Brief

Laylo
Provides a fan engagement and campaign platform for artists and creators to manage releases, street teams, and promotional campaigns, helping creators grow audiences and coordinate direct-to-fan actions across digital channels.
Industry: Influencer & Creator Economy
Growth: Early Stage Startup
Website