Marketing Technologies Product Manager

Texas Capital Bancshares
Austin
Full timeFunction: Product ManagementExperience: 5-7 yearsEducation: bachelorsSkills: ["Analytical","Problem-solving","Vendor management","Partnership building","Data-driven thinking"]

Lead and manage the marketing technology (martech) stack to support both B2B and B2C marketing initiatives. Partner with marketing and technology teams to develop and execute a martech strategy, select and manage platforms, integrate solutions, and ensure seamless data flow. Analyze performance to improve campaign effectiveness and ROI, serve as a subject-matter expert on data and technology opportunities, and act as product owner across multiple platforms.

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Texas Capital Bancshares
Texas Capital Bancshares
1 month ago

Marketing Technologies Product Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Lead and manage the marketing technology (martech) stack to support both B2B and B2C marketing initiatives. Partner with marketing and technology teams to develop and execute a martech strategy, select and manage platforms, integrate solutions, and ensure seamless data flow. Analyze performance to improve campaign effectiveness and ROI, serve as a subject-matter expert on data and technology opportunities, and act as product owner across multiple platforms.
Location: Austin
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Develop and execute a comprehensive martech strategy aligned with marketing objectives for B2B and B2C.
  • •Lead selection, implementation, and management of marketing technology platforms and tools, ensuring integrations and data flow.
  • •Analyze and optimize martech performance to improve campaign effectiveness and ROI.
  • •Act as SME and product owner for platforms, gathering and articulating business requirements and delivering enhancements.
  • •Lead user acceptance testing and partner with vendors/SI partners to implement new platforms, manage releases, and build connectors.

Pay and Benefits

Perks:Health InsuranceWellness StipendFertility BenefitsLife InsuranceDisability Insurance401kPaid LeavePaid Holidays

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
  • •5-7 years of proven experience leading and managing marketing technology initiatives.
  • •Strong understanding of B2B and B2C marketing strategies and tactics.
  • •Proven track record managing martech platforms such as marketing automation, CDP, and DMP.
  • •Basic SQL abilities preferred; API management experience preferred.
Experience:5-7 yearsFinancial servicesFinancial industry
Education:Bachelor's in Marketing, Business, Information Technology, or a related field
Skills:AnalyticalProblem-solvingVendor managementPartnership buildingData-driven thinking
Tech Stack:Marketing technologyMarketing automationCDPDMPSQLAPIUser acceptance testingData privacy regulationsConnectors

Company Brief

Texas Capital Bancshares
Texas Capital Bancshares is the publicly traded parent company of Texas Capital Bank, a full-service financial institution offering commercial banking, treasury management, wealth management, and capital markets services to businesses and individuals in Texas and beyond.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1998
WebsiteLinkedIn