Director eCommerce Douyin

Adidas
Shanghai
Full timeFunction: Executive & General ManagementExperience: 10+ yearsEducation: mastersSkills: ["Strategic thinking","Communication","Interpersonal skills","Influence","Coaching","Accountability"]

Own adidas China’s flagship Douyin eCommerce business, setting long-term platform strategy and annual priorities to deliver revenue growth, profitability, and key operating KPIs. Serve as the senior business representative to Douyin, build executive relationships, and secure strategic resources and collaboration programs. Lead cross-functional influence across digital transformation efforts, govern external DP/agency partnerships, and drive continuous improvement in execution and governance while developing team capabilities.

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Adidas
Adidas
1 day ago

Director eCommerce Douyin

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Job Summary

Own adidas China’s flagship Douyin eCommerce business, setting long-term platform strategy and annual priorities to deliver revenue growth, profitability, and key operating KPIs. Serve as the senior business representative to Douyin, build executive relationships, and secure strategic resources and collaboration programs. Lead cross-functional influence across digital transformation efforts, govern external DP/agency partnerships, and drive continuous improvement in execution and governance while developing team capabilities.
Location: Shanghai
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own end-to-end Douyin business performance and commercial results, including revenue growth, profitability, consumer acquisition, and member development KPIs.
  • •Set long-term platform strategy and annual business priorities aligned with overall company objectives, driving execution to maximize market share and competitiveness.
  • •Act as adidas’ senior business representative with Douyin, building executive relationships and shaping platform development priorities.
  • •Lead governance and operating model for adidas Douyin DP partnerships and external vendor ecosystem, including performance expectations and service standards.
  • •Influence senior stakeholders across matrix organizations and develop team leadership through coaching and succession planning.

Key Requirements

  • •Bachelor’s or master’s degree required.
  • •10+ years in consumer goods, with proven experience leading large-scale eCommerce businesses with significant revenue responsibility.
  • •Rich experience working with eCommerce platforms and building product/merchandising strategy.
  • •Strong strategic thinking to translate long-term platform strategy into annual priorities and execution.
  • •Proven people leadership experience, including direct team management, coaching, succession planning, and talent pipeline development.
Experience:10+ yearsConsumer goodsE-commercePlatform partnershipsDigital transformation
Education:Master's
Skills:Strategic thinkingCommunicationInterpersonal skillsInfluenceCoachingAccountability
Languages:English

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor