1 day ago

Product Marketing Manager, Gaming

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Own go-to-market strategy for TikTok’s mobile gaming and app advertising solutions. Use deep knowledge of mobile marketing trends and performance marketing to shape product direction, define long-term objectives, and drive adoption and growth. Partner with Sales and cross-functional teams to build customer-centric programs, translate client pain points into business requirements, and use data and measurement frameworks to drive app ad revenue outcomes globally.

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Use knowledge of mobile marketing trends in mobile gaming and app services to influence product strategy and direction.
•Partner with Sales leadership and product marketing leaders to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth.
•Collaborate with gaming product and solutions teams to build customer-centric solutions for mobile gaming advertisers globally.
•Work with cross-functional and regional product marketing teams to develop client programs that drive business outcomes and ad revenue growth in alignment with Sales.
•Partner closely with sales teams and apply data to understand pain points, formulate business requirements, and prioritize solutions to influence product development for gaming growth.

Key Requirements

•BA/BS degree or above.
•5+ years of product marketing or product management experience with digital ad products, specifically performance marketing.
•Strong knowledge of mobile gaming and app measurement solutions, including SDK, SKAN, 1P/3P app ads attribution, and MMP.
•Experience with qualitative and quantitative measurement of app performance marketing campaigns.
•Excellent communication, presentation, and analytical skills to create compelling narratives and simplify messaging for different audiences.

Experience:5+ yearsMobile gamingPerformance marketingDigital advertisingApp measurementMobile marketing

Education:Bachelor's

Skills:CommunicationPresentationAnalytical skillsStorytellingData-informed decision-makingBusiness requirements definition

Tech Stack:SDKSKAN1P/3P app ads attributionMMPApp measurement

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Product Marketing Manager, Gaming

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Use knowledge of mobile marketing trends in mobile gaming and app services to influence product strategy and direction.
•Partner with Sales leadership and product marketing leaders to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth.
•Collaborate with gaming product and solutions teams to build customer-centric solutions for mobile gaming advertisers globally.
•Work with cross-functional and regional product marketing teams to develop client programs that drive business outcomes and ad revenue growth in alignment with Sales.
•Partner closely with sales teams and apply data to understand pain points, formulate business requirements, and prioritize solutions to influence product development for gaming growth.

Key Requirements

•BA/BS degree or above.
•5+ years of product marketing or product management experience with digital ad products, specifically performance marketing.
•Strong knowledge of mobile gaming and app measurement solutions, including SDK, SKAN, 1P/3P app ads attribution, and MMP.
•Experience with qualitative and quantitative measurement of app performance marketing campaigns.
•Excellent communication, presentation, and analytical skills to create compelling narratives and simplify messaging for different audiences.

Experience:5+ yearsMobile gamingPerformance marketingDigital advertisingApp measurementMobile marketing

Education:Bachelor's

Skills:CommunicationPresentationAnalytical skillsStorytellingData-informed decision-makingBusiness requirements definition

Tech Stack:SDKSKAN1P/3P app ads attributionMMPApp measurement

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn