Product Marketing Manager, Gaming

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Analytical skills","Storytelling","Data-informed decision-making","Business requirements definition"]

Own go-to-market strategy for TikTok’s mobile gaming and app advertising solutions. Use deep knowledge of mobile marketing trends and performance marketing to shape product direction, define long-term objectives, and drive adoption and growth. Partner with Sales and cross-functional teams to build customer-centric programs, translate client pain points into business requirements, and use data and measurement frameworks to drive app ad revenue outcomes globally.

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FursaFursa
TikTok
TikTok
1 month ago

Product Marketing Manager, Gaming

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own go-to-market strategy for TikTok’s mobile gaming and app advertising solutions. Use deep knowledge of mobile marketing trends and performance marketing to shape product direction, define long-term objectives, and drive adoption and growth. Partner with Sales and cross-functional teams to build customer-centric programs, translate client pain points into business requirements, and use data and measurement frameworks to drive app ad revenue outcomes globally.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Use knowledge of mobile marketing trends in mobile gaming and app services to influence product strategy and direction.
  • •Partner with Sales leadership and product marketing leaders to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth.
  • •Collaborate with gaming product and solutions teams to build customer-centric solutions for mobile gaming advertisers globally.
  • •Work with cross-functional and regional product marketing teams to develop client programs that drive business outcomes and ad revenue growth in alignment with Sales.
  • •Partner closely with sales teams and apply data to understand pain points, formulate business requirements, and prioritize solutions to influence product development for gaming growth.

Key Requirements

  • •BA/BS degree or above.
  • •5+ years of product marketing or product management experience with digital ad products, specifically performance marketing.
  • •Strong knowledge of mobile gaming and app measurement solutions, including SDK, SKAN, 1P/3P app ads attribution, and MMP.
  • •Experience with qualitative and quantitative measurement of app performance marketing campaigns.
  • •Excellent communication, presentation, and analytical skills to create compelling narratives and simplify messaging for different audiences.
Experience:5+ yearsMobile gamingPerformance marketingDigital advertisingApp measurementMobile marketing
Education:Bachelor's
Skills:CommunicationPresentationAnalytical skillsStorytellingData-informed decision-makingBusiness requirements definition
Tech Stack:SDKSKAN1P/3P app ads attributionMMPApp measurement

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn