User Acquisition Lead

SKELAR
Warsaw
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 4+ yearsSkills: ["Data-driven decision making","Analytics","Mentoring","Strategic thinking"]

Drive user acquisition growth by launching and scaling performance marketing channels (Meta, Google, TikTok, Snapchat, X, Quora), using data to optimize funnel metrics like CTR, CR, CPA, ROAS, ROI, and LTV. Lead growth-hacking experiments and collaborate with creative teams to improve converting ad creatives. Mentor User Acquisition managers and, over time, lead a team while partnering with product and technical teams to enhance user flow.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
SKELAR
SKELAR
1 day ago

User Acquisition Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Drive user acquisition growth by launching and scaling performance marketing channels (Meta, Google, TikTok, Snapchat, X, Quora), using data to optimize funnel metrics like CTR, CR, CPA, ROAS, ROI, and LTV. Lead growth-hacking experiments and collaborate with creative teams to improve converting ad creatives. Mentor User Acquisition managers and, over time, lead a team while partnering with product and technical teams to enhance user flow.
Location: Warsaw
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Launch and scale user acquisition channels (Meta, Google, TikTok, Snapchat, X, Quora, etc.).
  • •Implement growth hacking strategies focused on rapid growth beyond classic promotion approaches.
  • •Monitor and optimize campaign performance across marketing metrics and deeper-funnel indicators to adjust strategy based on data.
  • •Research competitors by analyzing their ad channels, creatives, and user acquisition approaches.
  • •Mentor User Acquisition managers and, in the future, take ownership of building the team while partnering with creative and product/technical teams to improve converting funnels and user flow.

Pay and Benefits

Perks:Health InsuranceTravel AllowanceGym MembershipMeal AllowanceCorporate Discounts

Key Requirements

  • •4+ years of marketing experience with hands-on execution of advertising campaigns on Facebook/Google Ads.
  • •Practical understanding of marketing metrics (CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV) and how they connect to business financial results.
  • •Data-driven decision-making with strong analytical skills to interpret large volumes of information.
  • •Experience developing and implementing growth strategies across paid acquisition channels.
  • •Managerial experience (2+ years) is a plus.
Experience:4+ years
Skills:Data-driven decision makingAnalyticsMentoringStrategic thinking
Tech Stack:MetaFacebook AdsGoogle AdsTikTok AdsSnapchatXQuoraCTRCRCPAROASROILTVCPMCPC

Company Brief

SKELAR
Skelar develops cloud-native software solutions and developer tools, focusing on bespoke SaaS products and technical consultancy to help organizations build and deploy scalable applications and integrations.
Industry: Developer Tools
Website