Xero

5 days ago

Senior Manager, Web Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Own Xero’s “digital front door” and align web strategy with broader marketing and cross-functional priorities. Bridge design and code by translating business goals into actionable digital requirements, partnering with Engineering and Product to deliver a growth-focused web experience. Lead efforts to optimize user journeys and personas, prioritize the web backlog against technical debt, evolve the CMS content model with reusable components, and ensure design quality through launch.

Location: Brisbane

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Align marketing strategies across cross-functional teams and ensure the web presence supports overall company strategy.
•Bridge design and code by translating business goals into actionable digital requirements and user stories.
•Partner with Engineering and Product to prioritize and deliver web initiatives.
•Optimize user journeys and personas to reduce bounce rates and generate more leads.
•Evolve the CMS content model and support component-based design, including design quality assurance before launch.

Key Requirements

•A strong background in web production, digital product management, or marketing technology.
•Ability to translate high-level business strategies into tactical web initiatives.
•Understanding of technical constraints such as HTML, CSS, and CMS models to ensure design feasibility.
•Extensive experience using analytics platforms and conversion rate optimisation testing to drive digital decisions.
•Exceptional communication skills with a track record of aligning diverse teams behind a single roadmap.

Skills:CommunicationCross-functional alignment

Tech Stack:HTMLCSSCMSFigmaJiraAnalytics platformsConversion rate optimisationUser storiesComponent-based design

Company Brief

Xero

Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn

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Xero

5 days ago

Senior Manager, Web Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Brisbane

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Align marketing strategies across cross-functional teams and ensure the web presence supports overall company strategy.
•Bridge design and code by translating business goals into actionable digital requirements and user stories.
•Partner with Engineering and Product to prioritize and deliver web initiatives.
•Optimize user journeys and personas to reduce bounce rates and generate more leads.
•Evolve the CMS content model and support component-based design, including design quality assurance before launch.

Key Requirements

•A strong background in web production, digital product management, or marketing technology.
•Ability to translate high-level business strategies into tactical web initiatives.
•Understanding of technical constraints such as HTML, CSS, and CMS models to ensure design feasibility.
•Extensive experience using analytics platforms and conversion rate optimisation testing to drive digital decisions.
•Exceptional communication skills with a track record of aligning diverse teams behind a single roadmap.

Skills:CommunicationCross-functional alignment

Tech Stack:HTMLCSSCMSFigmaJiraAnalytics platformsConversion rate optimisationUser storiesComponent-based design

Company Brief

Xero

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn