Lifecycle Marketing Specialist

Freshworks
San Mateo
Workplace: HybridFull timeUSD 123,000 - 152,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Analytical mindset","Cross-functional collaboration"]

Own day-to-day execution of always-on and re-engagement nurture programs for Freshworks’ Employee Experience product family (Freshservice, ESM, D42, Firehydrant, Freddy AI). Build and revamp campaigns with clear KPIs, manage handoffs from syndication to nurture and align MQL scoring thresholds. Partner cross-functionally to keep messaging journey-relevant, maintain email/database health, and optimize based on performance data.

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Freshworks
Freshworks
1 day ago

Lifecycle Marketing Specialist

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Last checked: 6 hours agoStatus: Live

Job Summary

Own day-to-day execution of always-on and re-engagement nurture programs for Freshworks’ Employee Experience product family (Freshservice, ESM, D42, Firehydrant, Freddy AI). Build and revamp campaigns with clear KPIs, manage handoffs from syndication to nurture and align MQL scoring thresholds. Partner cross-functionally to keep messaging journey-relevant, maintain email/database health, and optimize based on performance data.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute nurture campaigns across the EX product family’s active programs (always-on demand gen, trial journey nurture, re-engagement, win-back/reincentivization).
  • •Revamp underperforming programs with clear KPIs and reporting.
  • •Build and improve journey frameworks with personalization and dynamic content infrastructure.
  • •Coordinate lead handoffs from syndication into nurture and align MQL scoring thresholds and hand-off rules with Sales/SDR.
  • •Monitor email and database health (deliverability, unsubscribes, blacklist status) and report performance to recommend optimizations.

Pay and Benefits

Salary: USD 123,000 - 152,000 annually

Key Requirements

  • •4–6+ years of experience in B2B email/lifecycle marketing, ideally at a SaaS company.
  • •Hands-on experience with marketing automation platforms (Marketo preferred), including building nurture logic, triggers, and segmentation.
  • •Familiarity with CRM systems (Salesforce) and lead scoring/routing processes.
  • •Working knowledge of HTML/CSS as it relates to email production.
  • •Knowledge of email deliverability and compliance best practices (GDPR, CCPA).
Experience:4+ yearsB2B email/lifecycle marketingSaaS
Skills:Analytical mindsetCross-functional collaboration
Languages:English
Tech Stack:MarketoSalesforceHTMLCSS

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor