Senior Marketing & Growth Analyst

inDrive
Almaty
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Stakeholder management","Data-driven decision-making","Experimentation","Forecasting"]

Drive data-led growth by designing and optimizing CRM communications, promotions, loyalty programs, pricing incentives, and personalized customer experiences for Food Delivery and Dark Store businesses. Own experimentation frameworks for A/B and multivariate tests, measure incrementality and causal impact, build customer segmentation and forecasting models, and deliver dashboards that track lifecycle performance, retention, LTV, ROI, and key business KPIs. Partner with Commercial and Pricing to support profitable scaling of new verticals.

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FursaFursa
inDrive
inDrive
1 week ago

Senior Marketing & Growth Analyst

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Last checked: 1 hour agoStatus: Live

Job Summary

Drive data-led growth by designing and optimizing CRM communications, promotions, loyalty programs, pricing incentives, and personalized customer experiences for Food Delivery and Dark Store businesses. Own experimentation frameworks for A/B and multivariate tests, measure incrementality and causal impact, build customer segmentation and forecasting models, and deliver dashboards that track lifecycle performance, retention, LTV, ROI, and key business KPIs. Partner with Commercial and Pricing to support profitable scaling of new verticals.
Location: Almaty
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the analytical framework for CRM, promotions, loyalty programs, customer engagement, and lifecycle marketing initiatives.
  • •Evaluate promo effectiveness across personalized offers, discounts, coupons, cashback, referrals, and retention programs.
  • •Design, execute, and analyze A/B tests and multivariate experiments across CRM, Product, and Marketing channels.
  • •Define experimentation hypotheses, success metrics, statistical methodology, and rollout strategies.
  • •Measure incrementality and causal impact of marketing and promotional activities using statistical methods and experimentation frameworks.

Key Requirements

  • •5+ years experience in Business Analytics, Marketing Analytics, Growth Analytics, CRM Analytics, or a related analytical role.
  • •Strong experience analyzing CRM, loyalty programs, promotional mechanics, pricing incentives, discounts, cashback campaigns, referral programs, and customer lifecycle management.
  • •Hands-on experience designing, executing, and evaluating A/B tests and multivariate experiments, including incrementality measurement and causal impact analysis.
  • •Excellent SQL skills and strong Python proficiency for statistical analysis, automation, forecasting, and predictive modeling.
  • •Experience with BI tools such as Power BI, Tableau, Looker, or similar.
Experience:5+ yearsE-commerceFood DeliveryDark StoresRetailTechMarketplacesConsumer digital
Skills:CommunicationStakeholder managementData-driven decision-makingExperimentationForecasting
Tech Stack:SQLPythonPower BITableauLooker

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn