Field Marketing Manager, Conferences & Trade Shows

Own the end-to-end conference and trade show portfolio, from sponsorship evaluation and event strategy through onsite execution, lead follow-up, and performance reporting. Define objectives, audience and activation plans, timelines, budgets, and KPIs; coordinate logistics with internal partners and external vendors. Build engaging booth and experiential programming, manage speakers and run-of-show materials, and translate event results into recommendations that drive attendance, pipeline, and ROI.