Samsara

1 month ago

Senior Performance Marketing Manager - Paid Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Strategic, hands-on Senior Performance Marketing Manager responsible for end-to-end paid social campaigns across Meta, LinkedIn, YouTube, and other platforms in Canada and Mexico. Build full-funnel programs, run rigorous experiments, optimize CPA/ROAS, and collaborate cross-functionally to drive pipeline and revenue in two dynamic markets.

Location: Canada

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
•Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences.
•Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
•Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
•Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms.

Pay and Benefits

Perks:Remote WorkHealth InsuranceLearning BudgetParental Leave

Key Requirements

•5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging social platforms is a strong plus.
•Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market.
•Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube).
•Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
•Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.

Experience:5+ yearsSaaSB2BMarketingPaid social

Skills:CommunicationProblem-solvingCollaborationData-drivenOwnership

Languages:English

Tech Stack:Meta Ads ManagerLinkedIn Campaign ManagerGoogle AdsYouTubeGTMSalesforceMarketoCTVReddit

Company Brief

Samsara

Provides an integrated IoT platform combining hardware sensors, cameras, and cloud-based software to help businesses monitor vehicles, equipment, and operations for fleet management, safety, compliance, and operational efficiency.

Industry: Supply Chain Technology

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2015

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Samsara

1 month ago

Senior Performance Marketing Manager - Paid Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Canada

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
•Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences.
•Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
•Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
•Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms.

Pay and Benefits

Perks:Remote WorkHealth InsuranceLearning BudgetParental Leave

Key Requirements

•5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV; experience with Reddit or other emerging social platforms is a strong plus.
•Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market.
•Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube).
•Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
•Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.

Experience:5+ yearsSaaSB2BMarketingPaid social

Skills:CommunicationProblem-solvingCollaborationData-drivenOwnership

Languages:English

Tech Stack:Meta Ads ManagerLinkedIn Campaign ManagerGoogle AdsYouTubeGTMSalesforceMarketoCTVReddit

Company Brief

Samsara

Industry: Supply Chain Technology

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2015

Website LinkedIn