Sr. Manager, Social Media, Influencer & Talent

Crocs Inc.
United States
Workplace: HybridFull timeUSD 139,000 - 149,000 annuallyFunction: Communications, PR & CommunityExperience: 8+ yearsEducation: bachelorsSkills: ["Creative judgment","Analytical thinking","Cross-functional leadership","Project management","Mentoring"]

Lead Hey Dude’s organic social media, influencer, and talent strategy—owning always-on and campaign content calendars across major platforms. Partner with coordinated, creative, commercial, and paid media teams to amplify storytelling and manage social performance with benchmarks and reporting. Build accountable influencer programs, manage creator relationships and budgets, evaluate engagement/sentiment/ROI, and drive culturally relevant initiatives that increase engagement, awareness, advocacy, and sales.

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Crocs Inc.
Crocs Inc.
1 day ago

Sr. Manager, Social Media, Influencer & Talent

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead Hey Dude’s organic social media, influencer, and talent strategy—owning always-on and campaign content calendars across major platforms. Partner with coordinated, creative, commercial, and paid media teams to amplify storytelling and manage social performance with benchmarks and reporting. Build accountable influencer programs, manage creator relationships and budgets, evaluate engagement/sentiment/ROI, and drive culturally relevant initiatives that increase engagement, awareness, advocacy, and sales.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Own the brand’s organic social media strategy across platforms, maintaining consistency with brand narrative and marketing priorities.
  • •Develop and manage content calendars for always-on and campaign-specific initiatives aligned to seasonal priorities and product launches.
  • •Partner with coordinated, creative, commercial marketing, and paid media to ensure coordinated storytelling and amplification.
  • •Develop and manage influencer marketing programs, including identifying creators, owning budgets/contracts/deliverables, and ensuring contractual obligations are met.
  • •Lead talent engagement strategies and day-to-day talent relationships, collaborating with PR, Legal, and Creative to negotiate partnerships and align deliverables.

Pay and Benefits

Salary: USD 139,000 - 149,000 annually
Perks:Health InsuranceDentalVisionLife InsurancePaid Leave401k

Key Requirements

  • •BS or BA degree in business marketing or related field (MBA or similar highly desired).
  • •At least 8+ years of digital and social marketing experience, preferably in global consumer products.
  • •3+ years showing ability to lead others within a team.
  • •Intricate knowledge of key global social platforms.
  • •Ability to translate creative marketing ideas into analytically sound strategies and measurable cross-platform results.
Experience:8+ yearsDigital marketingSocial mediaGlobal consumer products
Education:Bachelor's in business marketing or related field
Skills:Creative judgmentAnalytical thinkingCross-functional leadershipProject managementMentoring

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn